Speakers and Presentations

Main Stage Speakers

Sponsor Zoom Rooms

Lunch Break Chats

UCDA Design Awards

UCDA Foundation

 

These 45-minute Main Stage sessions are sure to inspire.

A great opportunity to meet and thank our Virtual UCDA Design Conference sponsors and exhibitors. These 30-minute sessions may range from live Q&A, demos, or short-presentaions. Content provided by conference sponsors and were originally presented via Zoom.

1A. Creative Enablement: Using Style Guides and Digital Asset Management (DAM)
Rowena McPherson, Coordinator of Graphic Design, Social Media, and Photography, University of Maine at Presque Isle (UMPI)
Sponsored by Canto

1B. Reach Out and Touch
Debra Gutman, Sappi
Sponsored by Sappi

2A. Intro to Digital Asset Management (DAM) for Higher Education
Beau Nichols, Account Executive, Canto
Sponsored by Canto

3A. Intro to Digital Asset Management (DAM) for Higher Education
Beau Nichols, Account Executive, Canto
Sponsored by Canto

3B. Template Intervention: The 9 Most Common Templating Mistakes Universities Make (and How to Fix Them)
Garrett Jestice, Head of Marketing, Lucidpress
Getting faculty and staff to use brand templates can feel a lot like herding cats. But it doesn’t have to! Join Garrett Jestice, Head of Marketing at Lucidpress, as he shows you how to streamline your creative team’s workload:

• The business value of creating customizable templates — instead of fielding one-off requests every time they pop up.
• How to overcome the 9 most common hurdles universities face when creating brand templates.
• Comprehensive tips on how to get your faculty and staff excited about creating new content using existing templates.

Sponsored by Lucidpress

3C. Print the Things You Wish Existed
Carrie Phillips, Marketing Director, Arkansas Tech University
Trey Laverty, Director of Sales Developement, Slate Group
You wear a lot of hats and have a lot to think about besides knowing the nitty, gritty details of what your printer can do for you. But, there’s a saying that says inspiration can come from anywhere. And that means inspiration can come from your printer. Told through the unique perspective of both the printer (as a vendor) and university (as the client), this presentation discusses how partnering with your printer can make your print marketing truly connect with your audience.  Join Carrie Phillips and Trey Laverty as they talk through the creation and application of some UCDA Design Award winning pieces. 
Sponsored by Slate Group

3D. Designing with Purpose – Communications that Foster Community and Facilitate Change
Richard Kouwenhoven, President at Hemlock Printers
Scott Boms, designer, author, and educator 
Social Justice. Equal Rights. Climate Action. University and College Campuses and by extension, their Alumni Communities, are some of the most active participants in the important national conversations of our time. 2020, a year marked by a global pandemic, social unrest and extreme climate events has provided the design community with unique opportunities to engage audiences in powerful and creative ways which help inform and inspire their respective communities. Richard Kouwenhoven, President at Hemlock Printers , will speak with designer, author and educator Scott Boms on the role design and print can play in engaging communities, raising awareness and driving important societal change. Richard will also share Hemlock’s learning experiences and action plans aimed at addressing wider social and environmental challenges.
Sponsored by Hemlock

3E. Make a Virtual Visit a Reality for Your Campus
Derek Tonn, mapformation
It’s been proven that getting people to your campus is an incredibly effective sales tool, but what if they just can’t make it or aren’t convinced yet that a visit is worth it? In this session, Derek will show examples that use technology from companies such as Matterport to help bring the spaces, amenities, and assets on your campus to the desktops and devices of interested individuals around the world.

Sponsored by mapformation

3F. Reach Out and Touch
Debra Gutman, Sappi
Sponsored by Sappi

4A. Creative Enablement: Using Style Guides and Digital Asset Management (DAM)
Rowena McPherson, Coordinator of Graphic Design, Social Media, and Photography, University of Maine at Presque Isle (UMPI)
Sponsored by Canto

4B. How to Templatize Design on Campus
Christina Sanders, Inbound Marketing Manager, Lucidpress
One competitive advantage many higher ed organizations have traditionally overlooked is the power of strong, consistent branding. By deliberately building and protecting their brand, colleges & universities can better reach and recruit current and future students.

Key Takeaways:

• Data and insights to share with your team to get them excited about championing your school's brand.
• Why brand consistency is crucial for growth
• How to set up brand templating at your school, step-by-step

Sponsored by Lucidpress

4C. Servant Leadership in the World of Marketing
Jenny Petty, Director of Enrollment Marketing, University of Wyoming
Trey Laverty, Director of Sales and Marketing, Slate Group
Ian Spector, Senior Account Executive, Slate Group
Join Jenny, Ian, and Trey for a discussion on how to lead and inspire your team through Servant Leadership. 
Sponsored by Slate Group

4D. Commissioning Illustration: How and Why
Jodie Hein, Artist Agent, Gerald & Cullen Rapp/Mendola LTD
Step by step process for art commissions, working within budget, rights and usage. Samples of editorial illustration, installations, marketing campus events, animation, and motion graphics.
Sponsored by Gerald & Cullen Rapp

4E. Designing with Purpose – Communications that Foster Community and Facilitate Change
Richard Kouwenhoven, President at Hemlock Printers
Scott Boms, designer, author, and educator
Social Justice. Equal Rights. Climate Action. University and College Campuses and by extension, their Alumni Communities, are some of the most active participants in the important national conversations of our time. 2020, a year marked by a global pandemic, social unrest and extreme climate events has provided the design community with unique opportunities to engage audiences in powerful and creative ways which help inform and inspire their respective communities. Richard Kouwenhoven, President at Hemlock Printers , will speak with designer, author and educator Scott Boms on the role design and print can play in engaging communities, raising awareness and driving important societal change. Richard will also share Hemlock’s learning experiences and action plans aimed at addressing wider social and environmental challenges.
Sponsored by Hemlock

4F. Introducing Spectro: Engagement through Storytelling and Packaging
Debra Gutman, Sappi
Sponsored by Sappi

5A. Intro to Digital Asset Management (DAM) for Higher Education
Beau Nichols, Account Executive, Canto
Sponsored by Canto

5B. The Secret to Herding Cats—Internal Marketing for Brand Templates 101
Tyson Mickelsen, Senior Graphic Designer, Lucidpress
Join Tyson Mickelsen, Senior Graphic Designer at Lucidpress, as he discusses tips and tricks to help you get folks to actually use the brand templates you’ve made. In this little fireside chat, we’ll discuss how to:

• Strike a balance between hand holding and an empowered template user through education
• Conserve your time, energy and design capabilities while giving the people what they want
• Delight and inspire your template users

Sponsored by Lucidpress

5C. Connecting Students with Augmented Reality
Trey Laverty, Director of Sales and Marketing, Slate Group
Connecting with students is ever evolving, especially in the world we live in today.  Augmented Reality is a growing marketing technique that can easily be paired with your print collateral to increase the engagement of your piece.  Join Trey as he discusses how you can implement Augmented Reality into your marketing and look at examples from other colleges and universities that are already using it. 
Sponsored by Slate Group