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Macintosh 128k

Photo: Apple Inc.
 

The original Apple Macintosh (128k) featured an 8 MHz 68000 processor, 128k of RAM, and a 400k disk drive in a beige all-in-one case with a 9-inch monochrome display. It was the first relatively inexpensive computer to use a graphical user interface with a mouse, 3.5" disks, a consistent look-and-feel among applications, and true WYSIWYG printing, all of which are taken for granted today. This computer started a different way of thinking, allowing the user to concentrate on working rather than struggling to get the computer to work.

The Macintosh was first released on January 24, 1984, during the iconic commercial conceived by Chiat/Day and directed by Ridley Scott, and was nationally aired on television only once—during the 3rd quarter of the 1984 Super Bowl football game. See commercial at: tinyurl.com/ucda-1984-mac


 

UCDA Designer magazine: Vol. 45, No. 1 (Spring 2020)