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Design Briefs

Have a news item you’d like to share? Have you read a good book or blog lately? Would you like to see your work featured in Designer? How about an office or department profile? Your contributions and feedback are welcome. Let us know what you think. designer@ucda.com

FIFA presents official brand logo for 2026 World Cup

The next FIFA World Cup is not until 2026, but the organization is now setting the ball rolling and has just unveiled the official logo for the grand tournament.

At a special launch event, FIFA revealed the emblem: a photo of the World Cup trophy over the block digits two and six, denoting the year of the 2026 FIFA World Cup.

While the logo was presented in white and against a black background, FIFA shared that it can be adapted with a spectrum of hues to reflect the individual identities of the event’s 16 host cities in the US, Canada, and Mexico.

Source: designtaxi.com


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OpenAI launches ChatGPT for iPhones

OpenAI’s popular artificial intelligence chatbot ChatGPT is finally coming to smartphones, starting with iOS devices.  

ChatGPT has spawned a new insurgence of AI technology that is making waves in our everyday lives. After it launched, the chatbot quickly amassed over 100 million users.

Its web browser version is often used for more complex tasks such as writing code, composing essays, and explaining hard-to-grasp philosophical topics to people in a way that a second-grader could understand.

The iOS app is marketed on the App Store as being able to provide answers, give guidance on cooking or formulate travel plans, assist in everyday workflow, and even teach you a new language or give you a history lesson at your own pace.

In the demo, a user is seen asking the app how to lay the correct-sized plates on a dinner table properly and how to decline an invitation to a concert politely, to which it dished out an already-crafted reply written in Gen Z-approved all lowercase for its user to simply copy and paste.

The app is currently free, with the option to purchase a US$20 monthly subscription with additional features. It is only available for those living in the US, though OpenAI will continue to roll it out to more countries in the coming weeks.


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Creative Types: and Other Stories
by Tom Bissell

From the best-selling coauthor of The Disaster Artist, a new collection of stories that range from laugh-out-loud funny to disturbingly dark—unflinching portraits of women and men struggling to bridge the gap between art and life.

A young and ingratiating assistant to a movie star makes a blunder that puts his boss and a major studio at grave risk. A long-married couple hires an escort for a threesome in order to rejuvenate their relationship. An assistant at a prestigious literary journal reconnects with a middle school frenemy and finds that his carefully constructed world of refinement cannot protect him from his past. A Bush administration lawyer wakes up on an abandoned airplane, trapped in a nightmare of his own making.

In these and other stories, Tom Bissell vividly renders the complex worlds of characters on the brink of artistic and personal crises—writers, video-game developers, actors, and other creative types who see things slightly differently from the rest of us. With its surreal, poignant, and sometimes squirm-inducing stories, Creative Types is a brilliant new offering from one of the most versatile and talented writers working in America today.


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How the MTV logo captured the creative spirit of the 1980s...but was almost a complete mess.

Ah, the 1980s. The decade was a blur of saturated colors, zany patterns and, yes, feathered hairdos. And if one single logo design captured this frenetic, rule-breaking creative energy, it has to be the MTV logo.

The shifting look of Warner-Amex's (WASEC) music channel tapped into a look that remains influential today by using a simple logo that could, and did, take on myriad different themes. And it's just being rediscovered by a new generation.

MTV began life back in 1981 and would revolutionize pop culture and entertainment with its back-to-back music videos (it was literally music television back in the day) and, perhaps even more notably, its design.

The various iterations of the MTV logo with its hand drawn look and crazy patterns reflected the graphics coming out of the Memphis movement. It was the work of young studio Manhattan Design, which was hired by WASEC vice president of creative services Fred Seibert.

But their first proposal was very, very different to the MTV logo we know. On his website, Seibert shares a 1982 article and interview from the industry magazine Cablevision, in which he reveals that the agency sent him a Polaroid of a sketch of a hand holding a musical note as if it were an Apple. He loved it, but attempts to work it into a wordmark were disastrous.

Source: CreativeBloq.com


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