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UCDA Design Awards—Competition Categories

PHOTOGRAPHY CATEGORIES

Photography (single/series)
Photos with extensive manipulation may be considered illustration.

P-1. Campus

P-2. Student Life

P-3. Arts and Culture

P-4. Athletics

P-5. People and Portraits

P-6. News and Editorial

P-7. Science and Research

P-8. Health and Wellness

P-9. Complete Publication

P-10. Student Work

P-11. Other Photography (any entry not fitting listed categories)

ILLUSTRATION CATEGORIES

Illustration (single/series)
Photos with extensive manipulation may be considered illustration.

I-1. Campus

I-2. Student Life

I-3. Arts and Culture

I-4. Athletics

I-5. People and Portraits

I-6. News and Editorial

I-7. Science and Research

I-8. Health and Wellness

I-9. Complete Publication

I-10. Student Work

I-11. Other Illustration (any entry not fitting listed categories)

STUDENT CATEGORIES

Student (single/series)
Work may be created by college graduate or undergraduate students or high school students.

S-1. Published Work Print

S-2. Published Work Digital

S-3. Classroom Work or Assignments

S-4. Photography

S-5. Illustration

S-6. Health and Wellness

S-7. Other Student (any entry not fitting listed categories)

PRINT CATEGORIES

1. Poster (single/series)

2. Identity Program (single/series)

2a. Logo
2b. Application
2c. Brand Manual

3. Advertising (single/series)

3a. Newspaper, Magazine, Display
3b. Outdoor, Transit, Billboards

4. Cover Design (single/series)

4a. Recruitment
4b. Magazine
4c. Academic Catalog
4d. Exhibition Catalog
4e. Development Information
4f. Special Publication
4g. Book

5. Recruitment (single/series)

5a. Viewbook
5b. Art Schools
5c. Other

6. Magazine (single/series)

6a. Complete Unit
6b. Editorial Spread—Single Spread
6c. Editorial Spread—Series of Spreads

7. Academic Catalog (single/series)

8. Exhibition Catalog (single/series)

9. Development Information (single/series)

9a. Fundraising
9b. Annual Report/Donor Report

10. Special Publication (single/series)

10a. Arts and Culture
10b. Athletics
10c. Administrative or Academic Units
10d. Alumni
10e. Science and Research
10f. Internal
10g. Class Schedule
10h. Calendars
10i. Textbook/Professional Journal
10j. Newsletter
10k. Tabloid
10l. Newspaper
10m. Health and Wellness

11. Book (single/series)

12. Special Event (single/series)

12a. Invitation
12b. Collateral

13. Awards and Certificates (single/series)

14. Type Design

15. Environmental Graphics (single/series)

15a. Wayfinding/Signage
15b. Exhibit/Display Graphics
15c. Other

16. Imprinted Materials (single/series)

17. Best Redesign (include and label Before/After pieces with entry) (single/series)

18. Best use of Printing Processes (single/series)

18a. Two Colors or Fewer
18b. Three Colors or More
18c. Specialty Process—special inks, die cuts, folds, letterpress, silk screen, etc.
18d. Digitally Printed

19. Unpublished Work (comps, sketches, etc.) (single/series)

20. Other Print (any entry not fitting listed categories) (single/series)

GREEN CATEGORIES

21. Green Message (Message on sustainability as part of overall communications) (single/series)

22. Green Production (Statement of recycled paper, soy ink, etc., printed on piece) (single/series)

23. Green Reduction (Alternate sources used instead of printing. e.g. online newsletter, electronic information, etc.) (single/series)

DIGITAL CATEGORIES

24. Website

24a. Entire Site
24b. Recruitment
24c. Development/Fundraising
24d. Alumni
24e. Departmental
24f. Health and Wellness

25. Online Magazine (single/series)

26. Online Advertisements (single/series)

27. Social Networking Site

28. Email Marketing and Newsletters (single/series)

29. Mobile Apps (phones, readers, etc.)

30. Video (single/series)

31. Animation and Motion Graphics (single/series)

32. Other Digital (any entry not fitting listed categories) (single/series)

INTEGRATED CATEGORIES

33. Integrated (two or more channels, e.g. print, web, video, social media, etc.)

33a. Marketing
33b. Campaign

STRATEGY CATEGORIES

34. Campaign Strategy (Successfully using design throughout a campaign to achieve specific results)

35. Media Strategy (Collaboratively using media and design to achieve specific objectives)

36. Innovative Strategy (An innovative approach in design to achieve specific goals)

IN-HOUSE CATEGORIES

Design created entirely by staff of the institution in one or more departments or offices, not hired consultants or companies.

37. In-house Print (single/series)

38. In-house Digital (single/series)

39. In-house Portfolio (Representative examples of your team’s work throughout the year. Submitted pieces do not need to be related.) (up to six pieces, any media)

SOCIAL MEDIA

Bonus: Entries into categories 40, 41, and 42 are automatically entered in the #HigherEdSocial Competition (Campaign by Discipline categories)


40. Video in Social Media Campaign


41. Design in Social Media Campaign


42. Website in Social Media Campaign