Lynn Pulsifer is an award winning Executive Creative Director for Atlanta experience design agency Launch. Her passion for mentoring and storytelling spans two decades. She has led creative departments at large agencies like Digitas, Moxie, and W2O Group. Her client list spans many consumer categories from General Motors, and AT&T, to Whole Foods, Calphalon, FedEx and Intercontinental Hotels Group. While at W2O Group she ran the film and video division in Los Angeles partnering with Directors like Cynthia Wade to create a 5-part film series called Something So Rare that paints a rich and honest tapestry of patients living with a rare blood cancer. Documentary filmmaking for brands is a passion of hers as it allows for the most authentic lens on the story.
“Lynn’s expertise is bringing brand stories to life that resonate emotionally with consumers.” Throughout her career, she has led teams in crafting branded experiences that balance form and emotion, while understanding clients’ challenges and aligning campaigns to best fit their needs.
8. THE ART OF STORY