Andrea Cacase is a Senior Lead Designer in Interactive Design for Marketing & Communications at Boston University. She has over 10 years’ experience designing and building websites for small businesses, non-profits, and educational institutions. When she’s not working on the web, she’s making art, renovating her house, or hanging out with her two rescue dogs.
7. HOW TO TELL A STORY WITH NUMBERS
The 2019 Boston University Annual Report celebrates the success of the university’s first-ever campaign. As creatives, how do we tell a story about generosity that communicates transformation? How do we show the impact of philanthropy in a way that is unique to BU? How do we go beyond the brag and get to the heart of why it matters?