BIOGRAPHY

Mark is the creative director at Traina where he has helped lead the studio’s transformation from a boutique design firm to an integrated branding agency. Based in San Diego, Traina develops strategic brand communications, digital experiences and advertising campaigns for Fortune 500 companies and start-ups alike. Since joining Traina, Mark has led the creative efforts on several high profile accounts including UC San Diego, Microsoft Learning, Thermo Fisher Scientific and 10x Genomics. He also led the rebrand of Facebook Business as well as the launch of Showcase, Facebook’s new platform for original content. Over his 25-year career, Mark’s strategic mindset and consummate craftsmanship have earned him recognition in several national design publications including Communication Arts, Print, and HOW magazines as well as numerous design competitions.

UCDA CREATIVE SUMMIT SESSIONS

THREE WAYS TO WORK WITH AN AGENCY
Engaging with an outside agency can be a fun, rewarding experience when done right—and a painful, expensive one when managed improperly. While every project is unique, we’ll discuss some simple best practices to follow to help elevate the work and protect your budget. Using three unique university publications as examples, Mark will outline how each was set up for success based on their desired outcomes.

A PATH TO ORIGINAL THINKING
The design process is a function of both inspiration and perspiration, but when working in-house, it can feel like far too much of the latter. So how do you get out of your creative rut and avoid formulaic solutions? Learn how a logical approach to creative can help you and your team escape the expected and lead to more unique solutions and successful results.

Find out more information about the UCDA Creative Summit or to register.

 

HIGHLIGHTS

Mark Gallo and his team at Traina Design recently conpleted the new Brooklyn Brewery website.

Brooklyn Brewery pulls inspiration for their eclectic flavors from the diverse culture of their namesake borough. Though this vibrant culture was reflected in their packaging and products, their website had fallen behind. The site was built on an outdated platform, which was limiting their brand growth and opportunities for engagement. Traina was enlisted to help reimagine what the site could be, and deliver a modern, functional site that reflected the true personality of the brand.

Traina began with an adult fo the current site for both UX and accessibly, and took a deep dive into the brand, the products, and the people who make them. What they discovered was not only a fantastic organization who cares deeply about their beer, but a wonderful culture rich with unique characters and stories.

A bold, clever and friendly tone was applied to the copy and visual identity of the site, with an immersive photographic feel that helps users get a genuine feel for what it means to visit the brewery, and experience Brooklyn. They created a (somewhat tongue-in-cheek) beer finder tool that helps users discover new beers from the Brooklyn family. Traina also included video interviews, recipes and stories from their legendary brewmaster, included new pages for Visit, Tours and Private events, as well as a history of the brewery to help create a unique connection to this one of a kind brewery.

CONNECT

Website: Traina Design
Instagram: @TrainaDesign
Facebook: TrainaDesign
Twitter: @TrainaDesign