Learn about the anatomy of MSU Denver’s rebranding effort—one that started with a name change in 2012 and continues today with the launch of a new brand campaign refresh.  Scott and Stacy will show you how research laid the foundation for brand positioning and robust design thinking and how competitive differentiation and stakeholder input drove the final creative expression. You’ll leave with a holistic view of the many factors that drive a university rebranding effort and witness the creative execution around Denver. 

About the speakers: A graduate of Arizona State University with a BFA in Graphic Design, Scott currently serves as associate director of brand strategy at Metropolitan State University of Denver responsible all high-level assets pertaining to the visual aspect of the University’s brand. Prior to this role Scott also served as affiliate faculty for the Communication Design program at the university, where he taught courses in typography, visual branding and systems design, and experiential learning where students interact with actual clients. In addition to his branding career in academia, Scott created brand identities and design systems as a Managing Director at Monigle Associates—an internationally recognized brand consultancy in Denver—as well as owner of his own visual brand consultancy, Sonova Corporation. Scott blends his passion for design and music as owner of Surine Basses, a custom boutique bass manufacturer based in Denver. 

Stacy is a 30-year veteran in the world of branding, positioning and creative program development and the owner of Sector Brands, a social purpose branding firm located in Denver, Colorado. Since 2006 Stacy has worked with Metropolitan State University of Denver as a brand strategy consultant and partner, working collaboratively with the MSU Denver’s Strategy, Marketing and Communications team to providing brand research, creative strategy and program execution for various branding initiatives.   

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