Bringing a Servant’s Heart to Executive Storytelling

An unhealthy tension has developed on college campuses between understaffed and under-resourced marketers and their campus partners. This webinar will provide a framework and mindset to help marketing communications professionals tell their stories and get the respect they need and deserve. Key takeaways will include: how to calculate and communicate marketing ROI, educating the campus on the modern marketing function, raising the profile of marketing communications staff, how to set priorities and boundaries, tips for finding the right team, and the information your university cabinet needs to ensure that marketing strategy is seen as an institutional strategy.

Presenter
Jenny Petty, Vice President of Marketing and Communications
University of Montana

ABOUT THE SPEAKER

Jenny Petty left the corporate world where she worked with some of the world’s biggest brands including Dolly Parton, Family Guy, Harley Davidson, Phantom of the Opera, and The Ellen DeGeneres Show, and joined the world of higher ed marketing almost a decade ago. As the Chief Marketing Communications Officer at the University of Montana, Jenny is passionate about raising the profile of the marketing function within higher ed and modernizing the way we market to prospective students—she can talk about inbound marketing all day long. She was honored to be the winner of the 2021 eduweb Summit Award for Industry Excellence. With a strong background and passion for branding, she was a key, the driving force behind The World Needs More Cowboys campaign at the University of Wyoming and the Montana Made. Montana Making. campaign at the University of Montana. Her expertise in branding, marketing strategy, and strategic communications are frequently called upon within the higher ed marketing industry. She finds joy in building teams and helping others grow, as well as flexing her creative muscles whenever she can. Jenny is a graduate of the Reynolds School of Journalism and the University of Nevada and has a Master’s degree in Organizational Leadership from Gonzaga University where her studies focused on the intersection of Servant Leadership and the marketing profession. She’s the host of “The Servant Marketer,” a weekly podcast featuring marketing leaders, marketers, creatives, academics, and entrepreneurs, and shares thoughts on how marketers and leaders can serve first at servantmarketer.co.

ON-DEMAND WEBINAR

Thank you for your interest in the UCDA Essential Series webinar on-demand. This simple payment checkout will process your payment and we will send you a personalized link where you can view the video. Your link will be active through December 31, 2023.