Accessibility and Optimization: Designing for Social Media

In a digital-first world, social media is one of the first places users will encounter your brand. How can we make sure our graphics actually reflect that brand and put our best foot forward on Instagram, Twitter and Facebook?

Sponsored by H·A ThirtyOne, a higher education marketing and communications company that specializes in developing creative, strategic solutions tailored to each school’s specific needs. We’re often called upon to provide big ideas on how to execute a strategy, to bring an organization’s ideas and research to life, or to create a more engaging brand, look, and message.

ABOUT THE SPEAKER

Liz Harter
Social Media Manager, University of Notre Dame
Liz Harter is the social media manager at the University of Notre Dame working in the Strategic Content department, the University's primary storytelling unit in the Office of Public Affairs and Communications. Serving as the social media manager since 2013, she serves as the voice behind the institution's flagship social media accounts and consults on strategy with others both on campus and off. Liz is passionate about social media and helping brands project their best selves on new media platforms. With a background in journalism and public relations, she is, at heart, a storyteller—though the stories are often told in 280-characters or less now.

ON-DEMAND WEBINAR

Thank you for your interest in the UCDA Essential Series webinar on-demand. This simple payment checkout will process your payment and we will send you a personalized link where you can view the video. Your link will be active through December 31, 2023.