SIX WEEKS FOR POSITIVE CHANGE: THE STORY OF YORK UNIVERSITY’S BRAND TRANSFORMATiON

In March of 2020, when everything was starting to lock down across the post-secondary sector in North America, Toronto’s York University decided to invest in updating, modernizing and future-proofing its brand platform. Dominic Ayre, Partner & Creative Director at Hambly & Woolley Inc. will tell the detailed story of how this massive collaborative project for Canada’s third-largest university was achieved on an accelerated timeline, was received positively across all faculties/departments, and has helped to strengthen York’s internal and external messaging across all mediums.

ABOUT THE SPEAKER

Dominic Ayre
Dominic Ayre is a partner and creative director at Hambly & Woolley. Dominic graduated from The Bournemouth & Poole College in the UK and has worked in Toronto as a designer for more than 25 years. At H&W, Dominic focuses on high-level strategic initiatives with clients such as York University, RGD Ontario, University of Toronto, Canadian Chamber of Commerce, RTO/ERO and Quadrangle Architects. Currently on faculty at OCAD University, Dom is an enthusiastic mentor to new designers and is well known within the design community for his expertise in branding, typography, web platforms, design trends and popular culture. He became a Partner in 2020.

ON-DEMAND WEBINAR

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