How to Make Mistakes on Purpose
Three generations of humans have now been molded into results-oriented workers who cannot mess up, and therefore may never innovate either. Shared software, skills, and experiences equal no surprises. Surrounded by the unwavering, reliable results made possible by a machine, we all marinate in this ubiquitous cybersauce. Behold! Thousands of shiny new apps, sites, products, and services that look, feel, and are essentially the same. Because computers don’t make mistakes.
Chance is the natural foil to the digital. We combine both for originality. This makes for the kind of exciting, hopeful future we want. We embrace technology but need to slap it around a bit to get someplace new.
Human error sparks connections. In a relaxed situation where one’s hypercritical demons are AWOL, the snap, crackle, pop of brainstorms happen all around us.
A fresh, colorful guide to discovery, with clearly marked directions and witty prompts, this is a book about living a productive, individualistic life. Whatever your job, it gives you a way to zig while everyone around you can only zag. It will also make you laugh along the way.
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About the Speaker
Laurie Rosenwald is a New York City-based illustrator, artist, designer, and book creator whose work is a mix of collage, drawing, painting, and storytelling. In addition to her many editorial illustrations for a wide variety of publications, Rosenwald has created animation, product design, and leads an ongoing workshop, "How to Make Mistakes on Purpose."
As a designer, Rosenwald has worked for Ikea, Sony Music, Warner Brothers, Target, the Sundance Channel, Noggin, Bloomingdale's, Barney's, Neiman Marcus, Ogilvy, Jay Walter Thompson, Bravo, Nickelodeon, Conde Nast, and The Whitney Museum.
She is also the author of New York Notebook, All the Wrong People Have Self-Esteem, and And to Name Just a Few: Red, Yellow, Green, Blue.
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