Rebranding a University: The Metropolitan State University of Denver Story
Learn about the anatomy of MSU Denver’s rebranding effort—one that started with a name change in 2012 and continues today with the launch of a new brand campaign refresh. Scott and Stacy will show you how research laid the foundation for brand positioning and robust design thinking and how competitive differentiation and stakeholder input drove the final creative expression. You’ll leave with a holistic view of the many factors that drive a university rebranding effort and witness the creative execution around Denver.
This webinar is at: 2 p.m. Eastern | 1 p.m. Central | 12 noon Mountain | 11 a.m. Pacific
Custom link provided after registration
UCDA ESSENTIAL SERIES are 60- or 90-minute webinars on timely and relevant topics for creative professionals both in and out of the educational arena. We know that learning doesn’t stop. During this time when location-based events are being cancelled, the ability to meet and learn from your peers is more essential than ever.
If you can't attend, you can still register and watch on demand.
Note: There is a minimum number of attendees required to hold each of the UCDA Essential webinars, and UCDA reserves the right to cancel any of the webinars. If UCDA cancels a webinar, registrants will be given full refunds. See UCDA's canellation policy.
Location:
UCDA Essential Series
Online Webinar