Bringing a Servant's Heart to Executive Storytelling
An unhealthy tension has developed on college campuses between understaffed and under-resourced marketers and their campus partners. This webinar will provide a framework and mindset to help marketing communications professionals tell their stories and get the respect they need and deserve. Key takeaways will include: how to calculate and communicate marketing ROI, educating the campus on the modern marketing function, raising the profile of marketing communications staff, how to set priorities and boundaries, tips for finding the right team, and the information your university cabinet needs to ensure that marketing strategy is seen as an institutional strategy.
Presenter
Jenny Petty, Vice President of Marketing and Communications
University of Montana
This 90-minute webinar is at:
2 p.m. Eastern | 1 p.m. Central | 12 noon Mountain | 11 a.m. Pacific
Custom link provided after registration
REGISTRATION OPTIONS
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LIVE EVENT ONLY Participate in the webinar live |
DIGITAL RECORDING ONLY Receive a link to the digital recording after the event |
EVENT AND DIGITAL RECORDING Participate in the webinar live and receive a link to the digital recording after the event |
UCDA ESSENTIAL SERIES are 60- or 90-minute webinars on timely and relevant topics for creative professionals both in and out of the educational arena. UCDA offers live webinars or they can be viewed on-demand.
Note: There is a minimum number of attendees required to hold each of the UCDA Essential webinars, and UCDA reserves the right to cancel any of the webinars. If UCDA cancels a webinar, registrants will be given full refunds. See UCDA's cancellation policy.