UCDA : connecting, inspiring, and supporting a creative community in education

How Story-Based Marketing Can Grow Your College or University

May 12, 2021

UCDA Essential Series
Online Webinar


If you’re like most people, you’re discouraged when your marketing doesn’t work. If you knew what to do differently, you would—but you don’t, and so you feel stuck. Meanwhile, enrollment is flat, donations are lagging, and it’s holding back the vital work you do. Here’s the good news: It doesn’t have to be that way. In this presentation, Brian Sooy, President of Aespire—a StoryBrand Certified Guide—will share seven simple marketing principles proven to grow organizations. You’ll walk away knowing how to capture student and stakeholder attention and compel them to engage. Stop worrying about your marketing and start feeling hopeful about the future of your institution.

This webinar is at: 2 p.m. Eastern | 1 p.m. Central | 12 noon Mountain | 11 a.m. Pacific
Custom link provided after registration

UCDA ESSENTIAL SERIES are 60- or 90-minute webinars on timely and relevant topics for creative professionals both in and out of the educational arena. We know that learning doesn’t stop. During this time when location-based events are being cancelled, the ability to meet and learn from your peers is more essential than ever.

Note: This webinar can only be watched live. An on-demand option is not available.

Note: There is a minimum number of attendees required to hold each of the UCDA Essential webinars, and UCDA reserves the right to cancel any of the webinars. If UCDA cancels a webinar, registrants will be given full refunds. See UCDA's cancellation policy.


Featured Speakers

Brian Sooy
Brian Sooy
Brian Sooy is the president of Aespire, the branding and marketing agency that helps people build relationship brands that inspire people to listen, trust, and act. Brian is the author of “Raise Your Voice: A Cause Manifesto”, the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand …

Brian Sooy is the president of Aespire, the branding and marketing agency that helps people build relationship brands that inspire people to listen, trust, and act. Brian is the author of “Raise Your Voice: A Cause Manifesto”, the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity and confidence to guide their team, they multiply their impact and their organization survives and thrives.

Full Description


Date and Time

Wed, May 12, 2021

1 p.m. - 2 p.m.
(GMT-0600) US/Central

Location

UCDA Essential Series

Online Webinar

Map

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