Part feel-good, part practical, Donna will cover the art and science of storytelling. First, we’ll cover why we, as humans, crave narrative. What it does to our brains, for instance. We’ll explore effective campaigns that span mediums and industries—not just the web and not just higher ed. After covering the science of stories, we’ll dive into the art of crafting compelling narratives for your individual institutions—and all its strategic goals. Finally, since storytelling is a team effort, we’ll address how you can manage ideas and content within your team or across campus. You’ll leave with a list of several story “formulas,” plus countless resources to help you continue to build your storytelling skills.

This webinar is at: 2 p.m. Eastern | 1 p.m. Central | 12 noon Mountain | 11 a.m. Pacific
Custom link provided after registration

UCDA ESSENTIAL SERIES are 60- or 90-minute webinars on timely and relevant topics for creative professionals both in and out of the educational arena. We know that learning doesn’t stop. During this time when location-based events are being cancelled, the ability to meet and learn from your peers is more essential than ever.

If you can't attend, you can still register and watch on demand.

Note: There is a minimum number of attendees required to hold each of the UCDA Essential webinars, and UCDA reserves the right to cancel any of the webinars. If UCDA cancels a webinar, registrants will be given full refunds. See UCDA's cancellation policy.