Design educators and graduate students—join your colleagues in the 14th annual UCDA Design Education Summit. This national summit for design educators, chairs, and students, continues an ongoing community created specifically for graphic design educators with many opportunities for professional participation and development.

The method of collaboration has changed from working for a community to working with a community. No longer are we outsiders looking in, but rather we are learning from our communities, and relying on them for their expertise and knowledge to guide the process. The UCDA Design Education Summit: Collaborate will focus on the complexities of working with a community to solve design problems that address their needs. We are seeking community collaborative projects that highlight successes, failures, best practices, and new models/conventions of working together in the classroom.

Included in the summit are keynote speakers Helen Armstrong from NC State and a founding member of the Immersive Experience Lab, and Eric Avery, an artist/printmaker who is ETSU's 2019 Basler Chair of Excellence and will be teaching Visual Commnication and the Opiod Crises this semester (full bios below). Also included will be panel discussions, workshops, and paper and poster presentations selected from abstracts selected through a peer reviewed process. 

UCDA is famous for providing professional development in a relaxed atmosphere. The faculty will share ideas and welcome your participation in an ongoing dialogue about the critical issues facing the design education community.

This two-day summit is open to UCDA members and non-members, design educators and practitioners, and students.

SPONSORS
Interested in becoming a sponsor? Contact the UCDA Home Office at 615-459-4559 or info@ucda.com.

SCHEDULE

SUNDAY, MAY 19
7-9 p.m.               
Informal Get Together

MONDAY, MAY 20
7:30 a.m.            
Onsite Registration

8-9 a.m.            
Continental Breakfast

9-10 a.m.
Keynote Presentation
Big Diversity: Can collaboration, data, and yes, AI, lead to more inclusive design?
Helen Armstrong, Associate Professor of Graphic Design, North Carolina State University
In this conversation, we will dig into what it means for designers to gather data and design projects using technology that can listen, learn, and respond to and for a diverse group of human users.
 
We’ve worked to move users and stakeholders to the center of the design process. Let’s take a hard look at the results. For starters, who are we inviting in and who are we leaving out? We know that teams with a range of perspectives prove more creative and innovative. But are we working to empower this kind of diversity and inclusion when we collaborate with users? Who are we bringing to the table? The time and expense of true human-centered research often discourages designers from gathering and addressing a broad spectrum of human needs. In the name of efficiency, we too often marginalize large swathes of users.
 
Now, however, emerging technology—such as machine learning—makes it possible to collect and analyze vast quantities of unstructured data—images, natural language, and gesture. This analysis could enable a deeper understanding of unique users. Is the design, for example, meeting the needs of a visually impaired user? What about a user with a developmental disability? Is the design ignoring a particular gender or minority? The potential for deeper inclusion is huge.
 
Using this emerging technology does, however, poses its own risks. Bias, manipulation, and surveillance loom large. Computers use machine learning to study each user much as we would study one other—watching body language and facial expression, listening for tone of voice, probing through conversation, remembering and comparing someone to past memories. Do we want to grant computational systems this kind of power? We can use this technology to amplify collaborative potential, but we can also unintentionally amplify negative effects. This talk will consider the opportunities and the dangers so that we might explore such concepts in the design classroom.

10:15-10:45 a.m.        
Concurrent Abstract Presentations (1-4)
1. Outside-In: A Model for Educational Collaboration
Jennifer Kowalski, Tyler School of Art at Temple University
Bryan Satalino, Tyler School of Art at Temple University

2. It’s Time for a Design Revolution: using collaboration, human-centered design, and cross-discipline design methods to improve the future of higher education.
Amy Cox, Harding University

3. Integrating UX/UI Design into Physics Education Research
Eugene Park, University of Minnesota, Twin Cities

4. Board the Train to Collaboration Station
Natalie C. Tyree, Western Kentucky University

11-11:30 a.m.        
Concurrent Abstract Presentations (5-8)
5. Colleagues, Classrooms and Communities: Lessons in the Ups and the Downs of Collaborative Work
Jenn Stucker, Bowling Green State University

6. The Youngstown Social Cause Poster Project
Robert J. Thompson, Youngstown State University

7. Strategy + Creative: Cross-Disciplinary Collaboration
Kathy Mueller, Temple University
Jennifer Freeman, Temple University

8. Designerly Layout Tools, at Last: Teaching New CSS Layout Techniques
David Ramos, American University

11:45 a.m.-12:15 p.m.        
Concurrent Abstract Presentations (9-12)
9. Navigating life and academic jobs: What I learned from producing the first season of Tell it to Neil Podcast.
Neil O. Ward, Drake University

10. Common Ground: Walk New Haven
Jeanne Criscola, Central Connecticut State University

11. A People-Centered Approach to Community Co-Design
Pamela Napier, Indiana University

12. UNITED DESIGN: Shifting Your Classroom to a Client Structure
Melinda Posey, Union University

12:15-1:45 p.m.
Lunch on Own

1:45-2:15 p.m.            
Concurrent Abstract Presentations (13-16)
13. Three Case Studies of Collaborative Design Projects in Education
John Baljkas, Conestoga College
Molly Hill, Conestoga College

14. Liberty Farms Sustainable Master Plan
Saglinda Roberts, Kean University

15. The DO (Design Outside) Studio
Jeremy Shellhorn, University of Kansas

16. Teaching Graphic Medicine in Higher Education by the US-Mexico Border
Jing Zhang, The University of Texas Rio Grande Valley

2:30-3 p.m.            
Concurrent Abstract Presentations (17-20)
17. Collaboration: For the Better Good of Community-Based Graphic Design
William (Brit) Rowe, Ohio Northern University

18. Introducing Real “Real-World” Projects in the Classroom
Ryan Russell, Penn State University

19. Us versus Them: Connecting the Dots Through Service Learning to Build Empathy and Respect 
Archana Shekara, Illinois State University

20. Using design processes and thinking to ensure usability.
Bill Starkey, Kutztown University

3-3:30 p.m.
Break

3:30-4 p.m.            
Concurrent Abstract Presentations (21-24)
21. It’s not orange, it’s rust.”
Noël Lorson, Middle Tennessee State University

22. Intersection Art—A Collaborative Art Event in Johnson City’s Oldest Neighborhood
Alice Salyer, East Tennessee State University

23. In the System
David Stairs, Central Michigan University

24. Building Barrios Not Barriers: Faculty, Students and Community Collaborating the Cause for Justice
Rhonda Wolverton, University of Indianapolis

4:15-4:45 p.m.            
Concurrent Abstract Presentations (25-28)
25. A mentor, an advisor, a counselor, a therapist, a parent, or just a professor; who are we?
Claudia Scaff, University of North Florida 

26. Preparing the Ground: Managing Complexity in Design Collaboration with Students and Communities
Delphine Keim, University of Idaho

27. Community Partners as Clients, Co-educators, and Co-designers: Three ways that design students can collaborate with local nonprofit organizations.
Natalie Stephenson, Flagler College

28. Building Better Neighborhoods Visual Identity Project
Shantanu Suman, Ball State University

5-6 p.m.
Concurrent Panels and Workshops (29-32)
29. Workshop: Practice Yoga Together to Find Collaborative Bliss
Amy Fidler, Bowling Green State University

30. Workshop: Cherokee Printing and Typefounding in the 1800s
Brain Slawson, University of Florida

31. Workshop: VR Workshop
David Gallop, Tennessee Tech

32. Panel: Student Perspective on Research and Creative Endeavor
Chair:
Rion Huffman, Pittsburg State University
Panelists:
Natasha Lawrence, Pittsburg State University
Audrey Dainty, Pittsburg State University
Alex Gourlay, Pittsburg State University
Madison Wooldridge, Pittsburg State University

34. Panel: A Collaborative Community: The FL3TCH3R Exhibit
Chair:
M. Wayne Dyer, East Tennessee State University
Panelists:
Eric Avery, University of Texas Medical Branch at Galveston
Carrie A. Dyer, High Point University
Randy Sanders, East Tennessee State University
Nathan Little-­Warner, Jan-­Carol Publishing, Inc.

6-7:30 p.m.
Poster Presentations (P1-P15)
P1. Creating Community Branding for Historic African American and Hispanic Inner City Redevelopment Opportunities
Jan Ballard, Texas Christian University

P2. Designed to Vote. A Multi-University Exhibition
Jan Conradi, Rowan University
Lisa Fontaine, Iowa State University
Robert J. Thompson, Youngstown State University
Kelly Porter, East Tennessee State University

P3. Seeing what is not there: The Art and Process of Infrared Photography
Audrey Dainty, Pittsburg State University 

P4. Simultaneous Color Contrast Collaboration
Audrey Dainty, Pittsburg State University
Madison Wooldridge, Pittsburg State University

P5. Pixel Size’s Effect Upon Perceived Photo Resolution
Levi DeWitt, Pittsburg State University
Rion Huffman, Pittsburg State University

P6. It Takes a Village: An exploration of the components needed to create professional themed fashion portraiture.
Christina Epler, Pittsburg State University

P7. A Visual Guide to Transparent and Liquid Commercial Photography 
Alex Gourlay, Pittsburg State University

P8. CANCELED

P9. Living in Between
Maryam Khaleghiyazdi, Ohio University

P10. Melding the Mediums: Combining fine art, graphic design and product photography to create commercial images.
Natasha Lawrence, Pittsburg State University

P11. The Art of Creating Photographic Portrait Sketches
Pablo Ortiz, Pittsburg State University

P12. Find Your People: Students create new communities as a way to bring together outliers in an exhibition called Belong.
Sheri Selph, Middle Tennessee State University

P13. Student Athlete Motion Posters
Marius Valdes, University of South Carolina

P14. Outside the Studio Classroom: Collaborating in the Liberal Education Program 
Hilary Walrod, Colby-Sawyer College

P15. The White Circus: Case Study for the Potential of Humor and Politics in Graphic Design
Melanie Uribe, Florida Atlantic University

7:45 p.m.            
Dinner on Own 


TUESDAY, MAY 21
8-9 a.m.            
Breakfast on Own

9-9:30 a.m.
Concurrent Abstract Presentations (33-36)
33. Cross-cultural Global Branding
Yvonne Cao, Texas Christian University

34. Moved to Monday, 5-6 p.m.

35. Designers as Collaborative Strategists
Sarah Lowe, University of Tennessee

36. Catalytic Communications & Connectivity Plan for Communities-In-Revival
Robert J. Thompson, Youngstown State University
Kent Kerr, Radford University

9:45-10:15 a.m.
Concurrent Abstract Presentations (37-40)
37. The Chinese Student: Culture and Custom
Randy Clark, Wenzhou-Kean University

38. Evolving Graphic Design from Serving Industry to Fulfilling Fundamental Human Needs
Gareth Fry, Utah Valley University

39. Re-Thinking the Design Studio for an Immersive and Responsive World: Acadly, Klaxoon, and Pivothead
Dave Gottwald, University of Idaho
Jaap Vos, University of Idaho

40. Experiential Design for the People [Dayton]: Connecting Community and Classroom through Collaboration
Misty Thomas-Trout, University of Dayton (via remote access)

10:15-10:45 a.m.
Break

10:45-11:15 a.m. 
Concurrent Abstract Presentations (41-44)
41. Collaboration for a Cause
Natalie C. Tyree, Western Kentucky University
Shannon McCarthy, Eastern Kentucky University

42. When Assumptions Get in the Way
Keli DiRisio, Rochester Institute of Technology

43. Designing Across Divides, Co-creating Tools for Community Change
Eve Faulkes, West Virginia University

44. Between Students, Faculty, Classes, Departments, Colleges, and the Community: One College’s Approach to Fostering Collaboration
Laura Franz, UMass Dartmouth

11:30 a.m.-12 noon        
Concurrent Abstract Presentations (45-48)
45. Richland Library Community Art: Artist-In-Residence
Marius Valdes, University of South Carolina

46. Alternatives to Traditional Internships as Preparation for Post-academic Community Engagement
LeAnne Wagner, DePaul University
Nathan Matteson, DePaul University
Heather Quinn, DePaul University

47. Making Design Fun Again: Encouraging Collaboration and Creative Experimentation as a Means of Creative Revival for Anxious Design Students
Stacy R. Cannon, Liberty University
Kelsey Phillips, Liberty University
Audra Rygh, Liberty University
Bri O’Neal, Liberty University

48. Should or Should not be Set up, a Student-staffed Design Studio/Agency within a Graphic Design Program?
Jeff Poon, Wenzhou-Kean University (via remote access)

12:15-2 p.m.       
Lunch and 
Keynote Presentation
Can art and design save lives?
Eric Avery, ETSU Basler Chair of Excellence for the Integration of the Arts, Rhetoric, and Science; and Adam DelMarcelle,  Adjunct Professor at York College of Pennsylvania, Lebanon Valley College and Pennsylvania College of Art and Design
This talk will examine the work of Dr. Eric Avery and Adam DelMarcelle as they travel the country asking the singular question… Can art and design save lives? With a focus on the exploding opioid crisis, their collaboration began with the two artists defining a singular word…

“Epidemic” is defined by the artists as a progressive descent from physical, psychological and community wellness which is often ignored until the suffering and death from our human family can no longer be hidden behind the walls of the power structures’ status quo. Successful interventions during epidemics often require all persons within a community to ask themselves what part they play in the landscape to the problems and how they might best participate in reducing harm and restoring wellness.

In the course of trying to cope with core factors in the makeup of tragedy and loss, we often engage our fight or flight modes of instinctive action and defense. This impulse leads to increased apathy and possesses the possibility of quickly formulated emotional rhetoric. It is in this certainty of knowledge that we perpetuate divided community, grow stigma, and bolster ignorance over fact-based data driven learning. Redirecting our emotional responses to understanding gained through human connection, interaction, and the power of storytelling are the foundations of Narrative Naloxone as an approach to bridge our individual divides and heal communities. The closer we stand the better the chance empathy and understanding can grow.

“Epidemic” has allowed Avery and DelMarcelle to engage communities through the power of design to consider the role of intergenerational transmission of both trauma and resilience in a hope to understand how an epidemic has the opportunity grow and how we possess the ability to cut away this trauma by activating our responsibility to one another. It is in this resilience of community that we find hope by being the hope we seek. Avery and DelMarcelle will use selected works of art from their exhibition Epidemic to initiate a conversation with attendees about the role art and design plays in awakening the moral imagination of students, educators, community leaders and citizens.

2:15-2:45 p.m.            
Concurrent Abstract Presentations (49-52)
49. Visualizing Crime Data from the City of St. Louis: Multidisciplinary Student Projects in Partnership with the FBI
Heather Corcoran, Washington University

50. From “Community as Client” to “Community as Immersive Learning Experience”: the evolving community learning experience opportunity
Barry Erdeljon, Marymount University

51. Out of the Classroom and Into the Exhibit: Collaboration Through Color
Jessica Hawkins, Centenary College of Louisiana

52. Visual Identity Design for Capital City (CANCELED)
Christopher St. Cyr, The College of Saint Rose

3-4 p.m.            
Concurrent Panels and Workshops (53-56)
53. Workshop: Access Your Culture: A Workshop of Perspective
Victoria Pickett, Northern Arizona University
Marisa C. Garcia Rodriguez, Northern Arizona University

54. Workshop: Kinetic Typography from Antique Letterpress
David Wolske, University of North Texas 

55. Workshop: function draw(): cooperative visual patterns with p5.js
Jennifer Kowalski, Tyler School of Art at Temple University

56. Panel: Maximizing Value and Minimizing Chaos in Creative Collaborations 
Chair:
Judy Livingston, Alfred University
Panelists:
Jan Conradi, Rowan University
Robert J. Thompson, Youngstown University
Neil O. Ward, Drake University

4:30-7:30 p.m.
Optional Activity: Collaborative Printmaking Workshop
Fee: $50. Pre-registration required and space is limited. Food and refreshments will be provided. Includes supplies and instructions.
In this collaborative workshop, participants will work together to create a screen printed poster, with guidance and assistance from Sage Perrott. You will generate imagery in the first portion of this workshop, to then compile into one larger image as a group. This poster design will then be screen printed by the participants. Each collaborator/participant will be able to take a hand printed poster home. In addition, pre-burned screens and imagery will be set up for printing play, to create additional takeaways.

Sage Perrott, aka Haypeep, is a printmaker and educator originally from West Virginia. Her artwork features grumpy, lumpy, ghost-like creatures situated in cramped, often humorous circumstances. Sage’s preferred process is screen printing. She has degrees in printmaking from West Virginia University (BFA) and from Ohio University (MFA). Her prints, drawings, and zines have found their way into the hands of folks all over the United States and the world. 

REGISTRATION FEES

FOUR WAYS TO REGISTER
Early Registration Cutoff: April 13, 2019

1. REGISTER ONLINE

2. MAIL your completed registration form with payment to:
    UCDA Design Education Summit
    199 Enon Springs Road West, Suite 400
    Smyrna, Tennessee 37167

3. CALL 615-459-4559 with your registration information and your credit card number.

4. FAX 615-459-5229 your completed registration form and payment information (purchase order or credit card numbers).

A confirmation letter will be sent to you after registration is received and processed. Occasionally conferences fill to capacity before the registration cut-off date, so please register early.

Registration Cancellations
See UCDA Cancellation Policies

PROGRAM LOCATION
Summit Location: East Tennessee State University
The UCDA Design Education Summit will take place on the campus of East Tennessee State University, Johnson City, Tennessee.
Interactive Campus Map

Getting to East Tennessee State University
The following airports servive Johnson City and the Tri-City area:
Tri-City Regional Airport (TRI) - approx. 12 miles from campus
Asheville Regional Airport (AVL) - approx. 60 miles from campus
McGhee Tyson Airport, Knoxville (TYS) - approx. 98 miles from campus
Greenville Spartanburg International Airport, Greenville (GSP) - approx. 98 miles from campus

Driving Directions
Coming from the north, south and west, use I-81.
Take exit 57A onto I-26 toward Johnson City/Asheville.
Take exit 24 onto University Parkway and follow the signs to campus. ETSU will be located on your left.

Coming from the east, use I-26.
Take Exit 24, turning left onto University Parkway. Follow the signs to campus. Campus will be on your left.

LODGING
Discounted Hotel Rates
The hotel stay is not included in the summit registration fees. You are responsible for making your own hotel reservations. Room blocks may fill before the hotel deadline, so please make your reservation immediately to ensure the discounted rate and availability. UCDA has secured discounted rates at the following properites:

Carnegie Hotel
1216 W. State of Franklin Road
Johnson City, TN 37604
Five minute walk to campus

The Carnegie Hotel, a AAA Four Diamond property, is the perfect combination of Old World grandeur and modern comfort in Johnson City, Tennessee. Discounted rates are $129 (king room, plus tax) or $139 (double queen room, plus tax). Reservations may be made by calling the hotel directly at 423-979-6400 or toll free at 877-757-8277. Room block is available until April 19, 2019, subject to availability.

Hampton Inn
508 N. State of Franklin Road
Johnson City, TN 37604
Ten minute drive to campus

The Hampton Inn-Johnson City is in an area that offers an inviting blend of invigorating music, enchanting culture, and exhilarating mountain adventure. Discounted rates are $114 (king room, plus tax) or $114 (double queen room, plus tax). Reservations may be made online or by calling the hotel directly at 423-929-8000. Room block is available until April 21, 2019, subject to availability.

DoubleTree by Hilton
211 Mockingbird Lane
Johnson City, TN 37604
Ten minute drive to campus

The DoubleTree is ideally located in the hub of the Tri-Cities. Discounted rates are $96 (king room, plus tax) or $96 (double queen room, plus tax). Reservations may be made online or by calling the hotel directly at 423-929-2000. Room block is available until April 27, 2019, subject to availability.