Design talks. It can talk through the written word or even through an experience. It can talk by paper, digital, or social media. Design can communicate through many channels, drawing upon inspiration from within oneself. It needs to convince an audience and convince stakeholders.

The 2016 UCDA Design Summit equips the educational designer with the knowledge and experience they need to create unexpected, convincing, ambitious designs that get results for their institution.

Design talks. It can talk through the written word or even through an experience. It can talk by paper, digital, or social media. Design can communicate through many channels, drawing upon inspiration from within oneself. It needs to convince an audience and convince stakeholders.

SHARE YOUR IDEAS
Networking Reception—Enjoy light appetizers and a cash bar as you meet and greet your fellow UCDA Design Summit attendees and visit with reception sponsors.

Literature Exchange—Share examples of your work with your colleagues and gather new ideas to bring back to your institution. Bring samples with you, or mail them to yourself at the hotel to arrive when you do.

SANTA FE, NEW MEXICO
Like a fine wine, Santa Fe has gotten better with age. At 400 years old, Santa Fe is the nation’s oldest capital city. The early Native American inhabitants called it Dancing Ground of the Sun; while the founding frontiersman at the turn of the 20th century referred to it as The City Different. Those nicknames still hold true today as Santa Fe is a unique blend of Anglo, Spanish and Native Cultures against a back drop of color drenched sunsets.

Santa Fe is a magical, exuberant, colorful journey. Its legendary history and culture
will fascinate and inspire you. Santa Fe’s art galleries and diverse visual arts span ancient traditional techniques to the most contemporary and edgy. It is a perfect location for the UCDA Design Summit.

HOTEL RESERVATIONS
Located in the heart of downtown Santa Fe, just one block from the historic Plaza and Canyon Road, The Inn and Spa at Loretto is approximately 68 miles from the Albuquerque International Sunport Airport.

Book your room by calling the Inn and Spa at Loretto at 866-582-1646. Mention that you are attending the UCDA Design Summit to receive the discounted rate of $149 + tax (single/double room). You may also book online using the code G0J3JG.

Take advantage of this rates and extend you stay before or after the UCDA Design Summit. The reduced rate will be honored three days prior and three days after.

Note: The hotel service fee for guestrooms has been waived for UCDA. It includes: internet access, local and toll free calls, access to the outdoor heated pool, business center and fitness room as well as daily hotel activities including yoga classes and chef demonstrations when scheduled.

TRAVEL TO SANTA FE
The Albuquerque International Airport is located approximately 68 miles from Santa Fe.

Visit UCDA’s affiliate Expedia.com in order to take advantage of Expedia’s low prices on airline tickets or rental cars. Purchases made through this link help support UCDA.

GROUND TRANSPORTATION
By Car—if you rent a car, follow these directions to get to the hotel from the Albuquerque International Airport (https://www.hotelloretto.com/location)

By Shuttle—Sandia Shuttle Express offers a convenient shuttle service between Santa Fe and Albuquerque International Airport with 30 trips daily to  t your schedule. Current rates are $28 (one way) or $48 (round trip). Call 888-775-5696 to make a reservation, or book online at www.sandiashuttle.com

By Train—The New Mexico Rail Runner Express: Ride the train from Albuquerque to Santa Fe, and back. The one-way ride can take approximately 1.5 hours from Santa Fe to Albuquerque Downtown. Use it to get to and from Santa Fe, or do a day trip to Albuquerque during your stay. Current rate is $10 one-way or get a day pass for $11. Runs 7 days a week, except certain Holidays. riometro.org/stations/santa-fe-depot

By Amtrak—Amtrak has a station in Lamy, New Mexico, about 30 minutes out of Santa Fe. www.amtrak.com/home

Note: Before relying on the Rail Runner for Albuquerque International Airport to Santa Fe travel, we highly recommend you double check the schedules by going to their website link above.

SCHEDULE

THURSDAY, MARCH 31

8 a.m.
Onsite Registration

8:30-10:15 a.m.
Welcome, Continental Breakfast and
Here They Come: A Look at Gen Z
Rick Bailey
Enough talk about Millennials. There’s a new generation. The Zs are here and we need to know all we can about them. They’re big; they’re powerful. And they’re a mindset—a way of thinking and viewing the world—that’s likely different from yours. In this session, we’ll take a look at students born after 1995 and their families to help you design to your audience. This will be fun—and eye opening.

10:45 a.m.-12 noon
Crossing Disciplinary Bounderies Through Design
Ken Tanabe
Designers (and graduating design students) are discovering that established divisions between traditional design disciplines are giving way to their intersections. More than ever, engaging creative projects require fluency in more than one speciality - including those outside of design. In this session, a multidisciplinary creative director will share the process behind unconventional projects from grass-roots to Google. You’ll see what it takes to learn, adapt, or prepare others for work that blurs boundaries.

12 noon-2 p.m.
Lunch on Your Own

2-3:15 p.m.
The Road Less Traveled
Sean Adams
As designers, we like order and continuity. But the road forward is often filled with unexpected and scary forks. Where should I go to school? What should I do for my first job? When is it time to move on? Should I start my own business? Over the last 25 years, Sean has faced these forks often. At times, he took the correct path that led to the wrong place, or took the path less traveled that took him somewhere wonderful. This session will look at decision points: to challenge the acceptable path in a career, to start a firm, to embrace education, and redefine the work throughout a career.

3:45-5 p.m.
Branding the University on the 21st Century
Vanessa Correa
It has been a few years since the commotion around the University of California’s now suspended logo. Initially well-received by audiences and critics alike, the visual identity system was abruptly brought to national attention due to largely misinformed public outcry around the logo. At its center, an online petition which led to the university suspending the new logo within seven days of the petition’s launch. How has such a public furor affected the team that created it, and how has it shaped newer work? Are there lessons to be learned about unveiling and advocating for innovative work in education?

5:30-7:30 p.m.
Networking Reception
Enjoy light appetizers and a cash bar as you meet and greet your fellow UCDA Design Summit attendees and visit with reception sponsors.

FRIDAY, APRIL 1

8 a.m.
Breakfast on Your Own

9:45-11 a.m.
Desperation and Inspiration
Sean Adams
Every time Sean sits down to begin a project, he thinks, “I have no fresh ideas. This is a disaster.” It might be finding a concept, or designing a color palette; he is sure he has nothing new left. But, something comes along and he seems to find the inspiration to proceed. Even though inspiration is unique to each individual, there are some good tricks to start the engines. We’ll explore these and reveal the sources that led to a solution, or simply added to the visual vernacular in his head.

11:30 a.m..-1:15 p.m.
Lunch and
You Mean I Have to Design Experiences, Too?
Rick Bailey
There was a time, long ago, when UCDA designers discussed their latest print triumphs and disasters at programs like this. Then the conversation changed to digital problems and solutions. Today, campus design professionals are being called on to design experiences—customer encounters that shape brand perception. We’ll talk about the user experiences on your campus that you influence and how you can be a voice to ensure coherence in each of them. If you’re not having this conversation on campus, we’ll show how to initiate it.

1:45-3 p.m.
Harnessing New Media: Four Case Studies from the University of California
Vanessa Correa
Can universities be early adopters of new media and technology? What context is required for success? What is the workload and how do you manage it? And what do designers have to contribute on social media? We’ll look at some of the new additions and old favorites across social media platforms and examine what makes a university successful in the social space.

3:30-4:45 p.m.
Design Your Way to Social Good
Ken Tanabe
Design is good for business, but it can also be a powerful tool for doing good. You’ve heard it before. But how is it done? The real challenge isn’t finding the right cause; it’s finding the right audience and connecting with them. In this session, the founder of a global social change project will show you how to focus your existing skills (and develop new ones) in support of a good cause. You’ll also learn practical strategies that keep your impact high while keeping your expenses low.

SATURDAY, APRIL 2

8:30-10:15 a.m.
Continental Breakfast and
Keeping the Fire Alive: A Creative Process
Lois Ellen Frank
How do you keep the  re alive during your creative process? Join Lois Ellen Frank, Ph.D. as she talks about the foodscapes that inspire her creatively to produce Ancestral Native American foods with a modern twist in her catering company, Red Mesa Cuisine. Lois will present some of her photography work, cuisine, and plated food dishes, as well as discuss how she keeps the  re alive in her work and motivates others with her passion for food and cooking. With beautifully illustrated images of food, she inspires others to apply her approach to work for everyone, especially those working in a variety of creative genres.