Shape Campus Identity:
Use Design Thinking to Transform University Narratives

Presenter: Wendy Puffer, NCIDQ | CEO, Marion Design Co.

Our role as visual communicators shapes campus identity, which in turn influences new student enrollment and current student engagement. In this webinar, Marion Design Co-Founder and Chief Executive Officer Wendy Puffer will discuss what design thinking is and how design thinking principles and community engagement can be leveraged as tools for effective visual communication. 

Design thinking is a powerful tool for shaping your university’s story. This Creative Conversation has two main outcomes:

1. Craft a Unified Campus Narrative: Learn how to use design thinking to create compelling stories that reflect your university or organization's values and connect with both students and the broader community.
2. Integrate Storytelling with Placemaking: Explore how campus and community spaces visually and experientially tell your campus’s story, creating a stronger sense of identity and place.

Ideal for university teams looking to enhance campus engagement through storytelling and placemaking strategies.

Date: Wednesday, March 19, 2025

Time: 11 AM - 12 PM (Central)

UCDA MEMBERS: FREE | NON-MEMBERS: $25

Registration ends at midnight the day before the event. When you register, you will receive the Zoom link to this specific event. Please save this link and mark your calendar. 

About The Presenter

Wendy Puffer
CEO, Marion Design Co.

Wendy Puffer, NCIDQ, is a social impact designer whose passion for empowering people to recognize their own capacity to design guides her work. As a licensed interior designer with an MA in interior design and an MFA in Design Thinking, she taught college students for 21 years and launched two design businesses including Marion Design Co., in Marion, Indiana. Her experience includes leading design thinking workshops, placemaking initiatives, interior design, and brand identity for storytelling.