Design educators and graduate students — join your colleagues in the 12th annual UCDA Design Education Summit: Hand & Machine. This national summit for design educators, chairs, and students, continues an ongoing community created specifically for graphic design educators with many opportunities for professional participation and development.

Hand and Machine will focus on the return to traditional techniques in design education and its contrast with digital design. We will be accepting abstracts that span between traditional “hand-made” techniques to cutting-edge interactive and experiential design.

Included in the summit are general session speakers, panel discussions, workshops, and paper and poster presentations selected from abstracts submitted through a peer reviewed process. UCDA is famous for providing professional development in a relaxed atmosphere. The faculty will share ideas and welcome your participation in an ongoing dialogue about the critical issues facing the design education community.

This two day summit, followed by a day of optional workshops, is open to UCDA members and non-members, design educators and practitioners, and students.

ATTENDING THE SUMMIT?
Look for the email that was sent containing importatn imformation, including the following:

ONSITE REGISTRATION
Registration will be in the entrance of Schaeffer Auditorium building (lower level) strting at 7:30 p.m. on monday, May 22. Look for posted signs.

PARKING
When you arrive on campus, we wil have signs posted directing you to the B1 parking loy. Feel free to park in any spot in that lot.

PROGRAM CHAIR
Josh Miller
Assistant Professor
Communication Design
Kutztown University

CALL FOR ABSTRACTS
This conference is open to UCDA members and non-members, design educators and practitioners, and students. UCDA is currently looking for presentations, panel discussions, workshops, and posters for the upcoming UCDA Design Education Summit. All abstracts will be considered, but preference will be given to papers focusing on hand, machine, and the connection between to two. These submissions will be peer-reviewed. The deadline was December 31, 2016 and has now passed. See Call for Abstracts

PEER REVIEW PANEL
Denise Anderson
Kean University

Michael J. Clayton
University of the Incarnate Word

Summer Doll-Myers
Kutztown University

Ed Johnson
Kean University

Ann Lemon
Kutztown University

Doris Palmeros
University of the Incarnate Word

James Pannafino
Millersville University

Robert J. Thompson
Youngstown State University

UCDA FOUNDATION DESIGN EDUCATION SCHOLARSHIP
UCDA recognizes the importance of lifelong learning and is excited to be able to provide scholarship opportunities to our design educators, a vital and important segment of our overall membership. With support from kynamatrix Research Network “Innovation through Collaboration” 2017 Grant Awards for projects in design, engineering, and computer science, the UCDA Foundation is able to expand professional development opportunities for the UCDA Design Education Summit.

This scholarship is offered to help UCDA members offset the expense of attending the UCDA Design Education Summit. Scholarships will be awarded based on the recipients professional development benefit potential. This is not a cash scholarship, but will cover the summit registration fee; up to two nights lodging at the host hotel (if needed); and up to $300 that can be used towards travel.

Click here for more information on the scholarship and how to apply.

Download Scholarship Application

Deadline: March 1

REGISTRATION FEES

FOUR WAYS TO REGISTER
Early Registration Cutoff: April 17, 2017

1. CALL 615-459-4559 with your registration information and your credit card number.

2. FAX 615-459-5229 your completed registration form and payment information (purchase order or credit card numbers).

3. MAIL your completed registration form with payment to:
    UCDA Design Educarion Summit
    199 Enon Springs Road West, Suite 400
    Smyrna, Tennessee 37167

4. REGISTER ONLINE
    
A confirmation letter will be sent to you after registration is received and processed. Occasionally conferences fill to capacity before the registration cut-off date, so please register early.

Registration Cancellations
See UCDA Cancellation Policies

LOCATION AND LODGING
Summit Location: Kutztown University of Pennsylvania
The summit will be held on the campus of Kutztown University. Comprising four colleges: Business, Education, Liberal Arts and Sciences, and Visual and Performing Arts, the university offers a wide range of outstanding academic programs to prepare individuals for successful careers.

Located on 289 acres, the campus is adjacent to the Borough of Kutztown in Berks County, Pennsylvania.

Kutztown University's degree in Communication Design is a Bachelor of Fine Arts program, the preferred degree as stipulated by the American Institute of Graphic Arts (AIGA) and the National Association of Schools of Art and Design (NASAD). Communication Design is both Middle States and NASAD accredited.

The Communication Design Department has the largest number of majors within the College of Visual and Performing Arts. The program attracts students from all over the eastern United States as well as from places as far away as China, India, Japan, and Germany.

The four-year curriculum is structured to lay a common foundation of art and design knowledge in the freshman and sophomore years and then to allow building specialized knowledge through upper-level concentrations in Graphic Design, Advertising Design, Illustration, or Interactive Design.

Getting to Kutztown University
Lehigh Valley International Airport (ABE) is less than 30 minutes from Kutztown University and Bear Creek Resort.

Newark Liberty International Airport (EWR) and Philadelphia International Airport (PHL) are less than 90 minutes from Kutztown University and Bear Creek Resort.

Bus service is available through Bieber Tourways with direct service to Kutztown from Philadelphia, New York, Reading, and Allentown.

Driving directions to Kutztown University

Lodging: Bear Creek Mountain Resort
Bear Creek Mountain Resort is nestled on over 330 wooded acres in scenic Berks County, Pennsylvania. The resort offers hiking, biking, boating, disc golf, tennis and nearby golf during the spring, summer, and fall. Guests can dine at The Grille at Bear Creek, or the Trail’s End Cafe, relax at The Spa at Bear Creek or in their indoor and outdoor pools and hot tubs.

The hotel is located about 14 miles from Kutztown University. Attendees are on their own to get from the hotel and campus. You will need to have a car or arrange for transportation.

Discounted Hotel Rates
Book your room online at tinyurl.com/ucda-bear-creek. Use Group Code UCDA to receive the discounted rates:

You may also call the hotel directly at 866-754-2822 (x205) and mention the Group Code UCDA.

Room block is available until May 1, 2017, subject to availability.

Take advantage of these rates and extend your stay before or after the UCDA Design Education Summit. The reduced rates will be honored two days prior and two days after, subject to availability.

Bear Creek Mountain Resort
101 Doe Mountain Lane
Lehigh Valley, PA 18062
866-754-2822

The hotel stay is not included in the summit registration fees. You are responsible for making your own hotel reservations. Room blocks may fill before the hotel deadline, so please make your reservation immediately to ensure the discounted rate and availability.

SCHEDULE
SUNDAY MAY 21

TBD                
Informal Get Together Bear Creek Mountain Resort

MONDAY, MAY 22

7:30 a.m.            
Onsite Registration
Schaeffer Auditorium

8-9 a.m.            
Continental Breakfast
Old Main

9-10 a.m.            
Keynote: Translating an Education in Design into a Technology-Based Career
Old Main
Bluecadet

The ability of designers to question, analyze, and represent make them extremely valuable to modern organizations. In fact, it can be argued that creatives are even more valuable outside of their trained industry - especially when they've received an multidisciplinary education. During this session we will discuss how the need to integrate digital and physical experiences has altered the kinds of people and skills we look for at Bluecadet. Along the way we will highlight several projects including the Hoover Mason Trestle, the National Air and Space Museum, the Mann Center for Performing Arts, and the Independence Visitor Center.

10:15-11:45 a.m.        
Concurrent Abstract Presentations (1-4)
Schaeffer Auditorium

1. Integrating Non-Traditional Materials into the Design Process
Todd Barsanti, Sheridan College

2. You’ve Been Chopped CROPPED: Opening the Mystery Basket of Resourcefulness and Play in Design Education
David Kasparek, Messiah College

3. Faster, Cheaper, and More Convenient: What has been gained or lost.
David McGill, Azusa Pacific University Cancelled

4. Operating System Design Project: The Successful Integration of Interactive Design and 3D Printing 
RJ Thompson, Youngstown University

12 noon-12:30 a.m.        
Concurrent Abstract Presentations (5-8)
Schaeffer Auditorium

5. storydoing
Summer Doll-Myers and Ann Lemon, Kutztown University 

6. Rediscovering the Visual Intersections of Graphic and Fabric Design
Moon Jung Jang and Erin Moore, The University of Georgia

7. Creating a Student Run Pop-Up Shop
Karen Kresge, Kutztown University 

8. Web + Typography: Weaving Together Tradition and HTML/CSS
Laura Franz, UMass Dartmouth

12:30-1:30 p.m.        
Lunch

1:45-2:15 p.m.            
Concurrent Abstract Presentations (9-12)
9. Fusing Hand and Hi-Tech for Hi-Touch
Denise Anderson and Edward Johnston, Kean University

10. Tangible Narrative Objects through Graphic Systems and Laser-Cuttings
Moon Jung Jang, University of Georgia

11. Creating a Rigorous Graphic Design Foundation Course: Preparing Diverse First Year Visual Communication Students for Success
Aleksandra Giza and Johnathon Strube, Northern Illinois University

12. I YOU / YOU ME: The Meaning of the Material
Jenn Stucker, Bowling Green State University

2:30-3 p.m.            
Concurrent Abstract Presentations (13-16)
13. From Painting with Twigs to Parallax Scrolling: Translating Print to Code in a Cross-Course-Collaboration
Ann Lemon and Dannell MacIlwraith, Kutztown University

14. Operational Metaphors and Input Biases of Design Software: Old Promises, New Challenges
Dave Gottwald, University of Idaho

15. Cross-Cultural Designs: Balancing Hand-made Craft with Machine-made Precision
Gautam Wadhwa, University of Wisconsin at Whitewater

16. From Craftsmanship to 3D Render—A Hybrid Package Design Experiment
Eleanor Thornton and Wujun Wang, Central Connecticut State University

3:15-3:45 p.m.            
Concurrent Abstract Presentations (17-20)
17. Trianimals
Brenda McManus, Pace University and Ned Drew, Rutgers University-Newark

18. Designing for Death: Playful Design Thinking for a Solemn Subject
Elaine Cunfer, Vicki Meloney and Holly Tienken, Kutztown University

19. Designing and Coding Explanatory Visualizations for the Web
Eugene Park, University of Minnesota

20. New Typographic Experience in the Post-Digital Age with 3D Printing and Ceramics
Taekyeom Lee, Appalachian State University

4-4:30 p.m.            
Concurrent Abstract Presentations (21-24)
21. Branding in the Fab Lab
Patricia Harris, SUNY Old Westbury

22. Speed Design or How to Find the Client of Your Dreams
Claudia Scaff, University of North Florida and Douglas Lars Johansen, Jacksonville University

23. Creating a Campus Culture of Creativity: Doodle Day
Jennifer Vokoun, Walsh University 

24. A Study of Practical Plans for Motion Graphics as Interactive Content
Kay Youn, Seton Hill University

4:45-5:45 p.m.            
Concurrent Panels and Workshops (25-28)
25. Panel: Graphic Arts in the Liberal Arts: Presented by Design Incubation
Chair: Aaris Sherin, St. John’s University
Panelists: Liz DeLuna, St. John’s University; Robin Landa, Kean University; James Pannafino, Millersville University and Dan Wong, New York City College of Technology

26. Workshop: Revival of Handmade Design
Cathy Charles, Florida Atlantic University

27. Workshop: Pencil + Pixel + People: Handmade Type and Collaborative Methods
Renee Meyer Ernst and Kathryn Anderson, St. Ambrose University

28. Workshop: Zine Workshop with Joan Reilly
Kevin McCluskey, Kutztown University

6-7:30 p.m.            
Poster Presentations and Cocktail Hour
P-1. Past Meets Present: Applying Traditional Techniques to a Current Design Problem
Mitchell Christensen, The College at Brockport, SUNY

P-2. Comfort Toys
Benjamin Evjen, Utah Valley University

P-3. Determining Typical Human Color Difference Thresholds Between Opposite Sexes
Rion Huffman, Hannah Burns, Dillon Lewis and Gage Rogers, Pittsburg State University

P-4. Pitch and Roll: How can student designers sell their ideas?
Jenny Kowalski, Temple University

P-5. Der teufelshaufen: Computational Generative Typeface Modeling
Nathan Matteson, DePaul University

P-6. 3D Printing Materials Research for Letter Printing
Christine Medley, Marywood University

P-7. 3D Wooden Type for Letterpress
Jane Milkie, Northern Michigan University

P-8. Making Good, from Next to Nothing
Kelly C. Porter, East Tennessee State University

P-9. The Cross-Pollinated Graphic Design Curriculum: Extending Singular Projects Throughout Multiple Courses
RJ Thompson and Michelle Nelson, Youngstown University

P-10. Metaphor: A Creative Thinking Model for Web Designers
Kay Youn, Seton Hill University

P-11. Learning to Learn: Flipping the Classroom to Enhance Learner Engagement with Graphic Design History
Cam Davis, Liberty University

P-12. Creative Concept Design for Digital Media Majors
Diane Zatz, Drexel University
    
7:45 p.m.            
Optional: Group Dinner (dutch treat)    
        

TUESDAY, MAY 23

8-9 a.m.            
Continental Breakfast

9-9:30 a.m.            
Concurrent Abstract Presentations (29-32)
29. Stasis in Motion: Teaching Balance of Craft and Technology in Animation
Brytton Bjorngaard, University of Illinois Springfield

30. See it. Hear it. Smell it. Taste it. Touch it.
Martha Carothers, University of Delaware

31. Gunter Rambow, The Visual Poet of Poster Design
Richard Doubleday, Louisiana State University

32. Developing Creative Programming, Recruitment, and Retention High School and University Partnerships
RJ Thompson, Youngstown University

9:45-10:15 a.m.        
Concurrent Abstract Presentations (33-36)
33. Graphic Design Education for New Media
David Leicester Hardy, James Madison University 

34. Avoiding “Sameness” in Web Design
Dannell MacIlwraith, Kutztown University 

35. Artists Against Hunger: Community-Based Graphic Design
Brit Rowe, Ohio Northern University

36. Illustration to the Rescue
Hilary Walrod, Colby-Sawyer College

10:30-11:30 a.m.        
Concurrent Panels and Workshops (37-40)
37. Panel: Is Design really Art? Or has Elvis left the building?
Chair: Randy Clark, Wenzhou-Kean University
Panelists: Denise Anderson, Kean University and Rion Huffman, Pittsburg State University

38. Workshop: Lettering Rebellion!
David J. Short, University of Minnesota Duluth

39. Workshop: Sketchnoting 101
Michael Clayton, University of the Incarnate Word

40. Workshop: Creation and Interpretation
Robin Landa, Kean University

11:45 a.m.-12:45 p.m.        
Lunch

1-2 p.m.            
Keynote: Making Images Come to Life
Chris Sickels, 3D Illustrator, Red Nose Studio

Chris Sickels grew up on a small family farm where working hard was the only option, things had to be fixed with what was on hand. Now he creates 3D illustration and stop-motion animation with what is at arms reach here in his studio. Making his images come to life with textures, light and elbow grease. See how his love for illustration and his passion for stop-motion animation collided and created the work Chris makes today. Integrating many aspects of art techniques into one. Sketching, painting, sculpture, set design, costume design, character design, lighting, and photography.

2:15-2:45 p.m.            
Concurrent Abstract Presentations (41-44)
41. Re(visiting) the Heart of the Letter
Kathryn M. Anderson, St. Ambrose University

42. Analog and Digital Fabrication in 3D Typography
Amir Berbic, University of Illinois at Chicago

43. The Space that Lies Between
Luke Dorman, Santa Fe University of Art and Design; and Heather Snyder Quinn, DePaul University, Chicago

44. Research? But I’m an artist!
Rion Huffman, Pittsburg State University

3-4 p.m.            
Concurrent Panels and Workshops (45-47)
45. Panel: Unconventional Conventional: Letterpress Printing in Design Education
Chair: Erin Beckloff, Miami University
Panelists: Dan Elliott, East Carolina University; Troy Patterson, York College of Pennsylvania; Vida Sacic, Northeastern Illinois University and David Wolske, Indiana University Bloomington

46. Workshop: UX Methods for Beginners
James Pannafino, Millersville University

47. Workshop: Recycled Alphabet Workshop
Gayle F. Hendricks, Northampton Community College 

4:30-? p.m.            
Optional Event: Wine and Design
We will travel on the Berks County Wine Trail and visit some local wineries to sample PA wine, relax, and socialize. Please register for a headcount for the charter bus. Transportation will be provided, but wine and food purchases are on your own.

Optional activity. Included with registration, includes transportation but wine and food purchases are on your own. Pre-registration required and space is limited.

WEDNESDAY, MAY 24

Morning            
Breakfast on Own

8-11:30 a.m.            
Optional Hands-On Studio 1: Full Circle: The Art of Stop-Motion Loops
Create an animated loop using traditional, lo-fi, stop-motion animation techniques in this hands-on crash course, taught by 3D illustrator Chris Sickels of Red Nose Studio. The workshop will focus on camera basics, choreographing movement in a miniature environment, and wire armature construction.

Optional activity. Fee: $80, includes supplies and instructions. Pre-registration required and space is limited.

Above: Sample stop-motion animation by Chris Sickels of Red Nose Studio

8-11:30 a.m.            
Optional Hands-On Studio 2: Serious Play: Low-Tech Prototypes for High-Tech Projects
At Bluecadet, they work to integrate technology seamlessly into familiar experiences. They have found the best way to achieve this seamlessness is simple: make throw-away prototypes early, often, and continuously. Throughout their process, they act things out, cut out paper, and use a lot of tape–even (and especially) when the final output is going to be high-tech.

This studio is a hands-on introduction to prototyping interactive installations through low-tech tools and materials. The workshop will begin with an introduction of their methodology, which involves breaking concepts up into bite-size challenges, and categorizing them by challenges of experience, aesthetics, or technicality. Next, a range of prototyping techniques will be surveyed, focusing on “bodystorming” (live role-playing) and paper prototyping. Within this, samples will be shown on how a series of high-tech projects began with simple cardboard mockups.

After this brief introduction, participants (working in small groups) will be given a simple prompt to quickly prototype a concept for a multi-user installation. Participants will be tasked with producing a human-scale, acted-out mockup within an hour. We will help them think through tasks and build, but will be stressing the importance of thinking of the physical making as “sketching” in space–that ideas aren’t precious, and prototypes are for working through problems, not making the perfect installation.

Optional activity. Fee: $40, includes supplies and instructions. Pre-registration required and space is limited.

Above: participants at a program led by Bluecadet.

11:30 a.m.-1 p.m.        
Lunch on Own

1-4:30 p.m.            
Optional Hands-On Studio 3: From Hand to Machine  SOLD OUT
This hands-on studio will cover 3D modeling to 3D prints used for letter press & 2d designs on computer used to etch metal. It will be facilitated by Elaine Cunfer, Ann Lemon, and Josh Miller from Kutztown University.

Optional activity. Fee: $40, includes supplies and instructions. Pre-registration required and space is limited.

KEYNOTE SPEAKERS