This document can be elusive—we know there are examples, but we want to know specifically about yours! Have you ever tried to Google, “Creative brief for higher ed marketing department?” Bet your efforts landed you approximately zero results. That’s why we want to hear from you! Do you use a creative brief? What specifically about it works well and keeps you and your stakeholders on the same page? Come prepared to share yours and let us know all the details. And don't be brief!

Creative Conversations is a UCDA initiative set to provide members with opportunities to casually discuss relevant topics that impact higher education designers. Moving forward, we’ll occasionally be adding Ask Me Anything (AMA) to the lineup. These are intended to allow attendees to ask questions to fellow UCDA members with specialized knowledge on the session topic. Creative Conversations happen monthly via Zoom and the topics are chosen by members for members. If you have any ideas for a session, please reach out and let us know.