Kim Chaudoin is assistant vice president of university communication and marketing at Lipscomb University. In this role, Kim leads the media relations program, strategic communication and crisis communication, edits the alumni magazine, assists in general writing, and oversees all university magazine publications. Prior to her role at Lipscomb, she was marketing associate at Deloitte in Nashville. Kim was selected by the Atlanta Committee for the Olympic Games (ACOG) to be part of its official communications team covering sporting events during the 1996 Olympic Games and oversaw the communication operations for competitions in several of the sports. In 1995, she was selected by ACOG to cover the Olympic kayak qualifying event on the Ocoee River in Tennessee. A native of Owensboro, Kentucky, Kim holds a bachelor of arts degree in political science-communication from Lipscomb University and a master of science degree in public relations from Middle Tennessee State University.

Randy Clark is an associate professor at South Dakota State University where he teaches graphic design. His professional experience includes working with clients as Warner Brothers, Utah Jazz, Bookcraft, Utah Symphony, Pep Boys, Turner Broadcasting Network, NEST Entertainment, and Walmart. He has won awards from Graphis, Communication Arts, HOW, DSVC, UCDA, and other regional/local competitions. Randy is currently serving on UCDA’s Designer magazine advisory board and is past chair of the UCDA Design Education Summit.

Dan Woychick is a designer and creative strategist with more than 25 years of experience helping people tell compelling stories backed by incisive research and whip-smart strategy. His work is characterized by creative collaboration and a keen understanding of how to shape audience perceptions and behavior. Dan has served as a board member for several organizations, and is a past president of the AIGA, Minnesota Chapter. He also served on the advisory board of Design for Good, an initiative to ignite, accelerate, and amplify design-driven social change. He has been asked to speak at university, business, and marketing conferences and seminars. His work has been recognized in local and national competitions, and on his mom’s refrigerator.

As vice president and creative director for H·A ThirtyOne, Karyn Adams believes cookie-cutters belong in one place—cookie dough. in Karyn’s experience, the most rewarding (and successful) strategy of all is sussing out each client’s unique qualities and needs to design a tailored solution. Prior to her role with H·A ThirtyOne, Karyn worked for nearly a decade inside the academy. As director of communications and as an AVP for marketing and communications, she has engaged and led all aspects of higher education marketing and communications, including integrated marketing and institutional branding, enrollment initiatives, capital campaigns, website redesigns, and crisis communications. In a previous lifetime, she was the director of web development and interactive media for IPIX, an immersive imaging company, working with clients including NASA, Discovery Channel, Travel Channel, Intel, Motorola, and USA Today. She now puts all those skills and experiences to work in her collaborations with colleges and universities developing creative, effective solutions for student recruitment communications, enrollment marketing, student search, and institutional initiatives.

Donna Lehmann, senior director of marketing and communications at Fordham University, is a higher education marketing communications professional with over 17 years of experience leading award-winning marketing initiatives with emphases on digital outreach, content marketing, and social media. She is a frequent presenter, contributor to Inside Higher Ed’s Call to Action marketing blog, and faculty member at higheredexperts.com.

Bob Witchger is the art director at NC State University Communications. Bob started working as a graphic designer in 2002, and joined the university in 2006 as a web designer/developer. Since then, he has worked on projects for all of the university’s colleges and most of its major departments and units, as well as the university's central marketing efforts. During NC State's brand refresh in 2014, Bob took the lead in rethinking the university’s visual presence on the web. Refining and expanding on this presence continues to be a major part of his role within the university.