THE MEDIUM IS THE MESSAGE
ORIGINALLY BROADCAST: SEPTEMBER 14

Algis Aukstuolis, Director, Digital Media, The Ohlmann Group
In this digital media 101 discussion, we will distill all online media options to help identify where you need to be speaking to potential students. At the end of the discussion, you will have a practical understanding of which paid digital tactics will help achieve your goals, how those tactics can be measured, and how to best approach messaging within each medium.

Sponsored by The Ohlmann Group

STAYING CREATIVE: TIPS AND STRATEGIES FOR WORKING FROM HOME
RACHEL REUBEN SENOR
The rampant spread of COVID-19 has forced most colleges to close their campuses leaving faculty and staff having to work from home in unprecedented numbers and with little-to-no notice.

A PATH TO ORIGINAL THINKING
MARK GALLO
The design process is a function of both inspiration and perspiration, but when working in-house, it can feel like far too much of the latter. So how do you get out of your creative rut and avoid formulaic solutions? Learn how a logical approach to creative can help you and your team escape the expected and lead to more unique solutions and successful results.

NEW WAYS OF LOOKING AT CAMPUS
MATT LESTER
When college and university campuses begin to reopen, how is your campus going to be viewed by incoming or returning students, faculty and staff, or the public in general? This session focuses on how to see your campus in a different way.

THE ART AND SCIENCE OF STORYTELLING IN HIGHER EDUCATION
DONNA TALARICO
Part feel-good, part practical, Donna will cover the art and science of storytelling. First, we’ll cover why we, as humans, crave narrative. What it does to our brains, for instance. We’ll explore effective campaigns that span mediums and industries—not just the web and not just higher ed.

REBRANDING A UNIVERSITY: THE METROPOLITAN STATE UNIVERSITY OF DENVER STORY
SCOTT SURINE AND STACY LEWIS
Learn about the anatomy of MSU Denver’s rebranding effort—one that started with a name change in 2012 and continues today with the launch of a new brand campaign refresh.

BRAND DEVELOPMENT: POSITIONING, CREATING, AND LAUNCHING YOUR BRAND
ELLEN BRUSS
Take a step back and learn how to speak to your audience, not yourself. Start with determining why your institution is different than your competitors. Attain knowledge of how to craft unique positioning that defines your institution, your core values, and your brand promise. And master how to make that resonate in the creative. 

CREATING AND COMMUNICATING IN THE DIGITAL WORLD
KELLY MCMURRAY
People are working virtually and schools are looking to engage with their communities online more than ever. Like many in-house teams, 2COMMUNIQUÉ moved their studio to a virtual model while transitioning multiple projects from print to digital, including an enrollment campaign for an independent boarding school.

CREATE ACCESSIBLE INTERACTIVE FORMS USING INDESIGN
DINA VEES
Learn InDesign and Acrobat best practices when designing accessible interactive forms.

SCOTT FULLER: HUMAN BEING
SCOTT FULLER
An overview of the design life of Scott Fuller, starting from early childhood, to getting evicted and building a studio out of the back of an old sign shop. TONS of practical knowledge and lessons that accompany a range of fun projects and crazy experiences from his decade-plus of design. All with a southern flair!

DESIGN FUTURES
MEREDITH DAVIS
Today’s design problems are more complex, more uncertain, and more demanding of knowledge and skills that surpass the traditional content of design education. In employment projections, professional assignments, and interest from interdisciplinary research teams we see a shift in the scale of design problems from discrete artifacts to systems, platforms, services, and communities. What trends are evidence of this change? How does change expand the responsibilities of practice? And what does this change mean for the education of designers?

HOW STORY-BASED MARKETING CAN GROW YOUR COLLEGE OR UNIVERSITY
BRIAN SOOY
If you’re like most people, you’re discouraged when your marketing doesn’t work. If you knew what to do differently, you would—but you don’t, and so you feel stuck. Meanwhile, enrollment is flat, donations are lagging, and it’s holding back the vital work you do. Here’s the good news: It doesn’t have to be that way. In this presentation, Brian Sooy, President of Aespire—a StoryBrand Certified Guide—will share seven simple marketing principles proven to grow organizations. You’ll walk away knowing how to capture student and stakeholder attention and compel them to engage. Stop worrying about your marketing and start feeling hopeful about the future of your institution.

Note: This webinar was only available live. An on-demand option is not available.

CONTENT, CONTEXT, AND COLLABORATION:
How great assets and working together can take our visual storytelling to a higher level
AUGUST MILLER AND SHARI WARNICK
Get an inside look at how this award-winning team creates their images. Shari and August will share the collaboration process and team approach which focuses on visual storytelling. Topics covered include: the importance of content and context in photography; content precedes design—that design in the absence of content and context is not design but rather decoration. Learn how great designers can embrace the tools (what) and strategies (why) that photographers use in selecting images, so they can choose photos that are the best authentic, powerful, storytelling images and how to use them effectively in their designed products.