UCDA : connecting, inspiring, and supporting a creative community in education
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FEATURES

Road Signs

THE DESIGN OF A SIGNAGE TYPEFACE
By 
Ralf Herrmann
The story begins in 2006 with a trip down Route 66. Day in, day out, I looked at U.S. traffic signs that were either set in the old, somewhat clumsy “FHWA font series” or the new Clearview HWY typeface. 
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Lebanon Valley College

LEBANON VALLEY COLLEGE
By SimpsonScarborough
We build brands that “endure, inspire, and elevate” the work of colleges and universities. To continue with the alliteration, we also empower in-house marketing and communications teams by building brands that marketing departments of all sizes can work with, and that the campus community wants to work with. 
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Student Poster Design Initiative

UCDA STUDENT POSTER DESIGN INITATIVE
One of the many potential desired outcomes of design can be to motivate or inspire. Student designers have the power to encourage viewers to move forward in their lives—toward big dreams and lifelong goals or by simply enjoying the beauty that surrounds us.
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Dry Plate Photography

BRINGING BACK THE PAST: DRY PLATE PHOTOGRAPHY
By Tadson Bussey
Dry plate photography was developed after the wet collodion process. With dry plates, glass plates that had been factory coated with a photographic emulsion were boxed after the emulsion dried. The plates could be stored and loaded into cameras as needed and developed at any time after exposure.
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Decision-Making

THREE SIMPLE DECISION-MAKING TOOLS
By 
Paul Williams
We make decisions all the time. Big ones, small ones, easy and challenging. Making the right choice can be obvious, and sometimes it requires time invested in thought.
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DEPARTMENTS

T-square

OBJET D’ART: T-SQUARE
A T-square is a technical drawing instrument used by draftsmen and designers... 
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Boundaries

BOUNDARIES
By Brandi Sea Heft-Kniffin
Why boundaries make you more creative 
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Atlanta for Creatives

ATLANTA FOR CREATIVES
Compiled by UCDA Members
So much to explore while in Atlanta for the UCDA Design Conference
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Art and Science

ART AND SCIENCE
By Steve Milano
Role of creativity in graphic design
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Analytics

SHOULD YOU BE WORRIED?
By Stu Eddins
Universal Analytics Data to be Removed in 2024
full story

Brainstorming

BRAINSTORMING
By Paul Williams
Don’t blame the boomerang when it doesn’t return
full story

Storytelling

STORYTELLING
By Nancy Soulliard
Rebranding and redesigning to tell the stories of students’ experiences
full story

Artificial Intelligence

ARTIFICIAL INTELLIGENCE
Courtesy Wiley University Services
Five ways AI may influence higher education admissions and retention
see briefs

Lettering by Hand

LETTERING BY HAND
Lettering artist Tyrsa is bringing fresh perspectives to typography
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The Big Picture

BIG PICTURE
Photograph
by Florin Cnejevici
Inside the library of the University of Leuven, Belgium
see photograph

Design Briefs

DESIGN BRIEFS
News and information to help you through your day
see briefs

Parting Shot

PARTING SHOT
Sunflowers. Linocut by artist and illustrator M.B. Cheatham 
see print

Contributors

CONTRIBUTORS
The talented people contributing to this issue
see list