Virtual UCDA Design Conference: Jon McBride

Jon McBride is the director of digital communications at Brigham Young University where he combines a media relations and social media background to build community and spread the digital reach of the university with influencer relations and through student/employee advocacy. His most unique professional accomplishment was landing a pitch to Beyoncé’s publicist and getting a post out to her 63 million followers, but his most meaningful work has been in using Instagram stories to address hard-hitting and impactful topics on campus such as sexual assault, consent, mental health, racism, hate speech, respect and more. Jon is a frequent presenter at higher education digital media conferences and received the 2019 eduWeb Summit Award for Industry Excellence. He also does consulting on the side, helping clients boost engagement and build community through digital and social media.

10. USING AN INSTAGRAM STORY TO ADDRESS SEXUAL ASSAULT AND OTHER BIG TOPICS
2020 has been... a lot. This year as content creators, designers, and strategists, we've most likely worked and hurt and felt and adapted and innovated and endured more than in any year of our professional careers previously. What have we learned? Where do we stand now? When can we get back to “normal” content? Perhaps it’s time to look at normal content differently. Our audiences are paying more attention than ever to big, heavy, important topics and their application to our brands. Staying silent or ignoring them is a message in and of itself. Moving on in the wrong ways is seen as tone deaf. This session will focus on when to engage on these topics, almost just as important: when not to engage, a deep dive into an Instagram story case study and more.

Screen shots of BYU's Instagram stories.

Instagram story to help sexual assault survivors: https://www.instagram.com/tv/BrSyW2ThJaj/
Instagram story about respecting others: https://www.instagram.com/tv/BtQ-8dKBjaR/
Instagram story about helping a friend or roommate who’s struggling: https://www.instagram.com/tv/Bvg3nOwDkPM/

Instagram takeover series example No. 1: https://www.instagram.com/tv/B0V4TNDhx9z/
Instagram takeover series example No. 2: https://www.instagram.com/tv/B89UUdGpWEa/
Instagram takeover series example No. 3: https://www.instagram.com/tv/B3VEZRfALMF/

Regular Instagram post example No. 1: https://www.instagram.com/p/B2ZUvILg_MQ/
Regular Instagram post example No. 2: https://www.instagram.com/p/Bt7E7dQB1kP/
Regular Instagram post example No. 3: https://www.instagram.com/p/BnJbEYIgCj0/

Twitter: @jMcBee4
LinkedIn: Jon McBride
Instagram: @jMcBee84
Website: Jon McBride Media