Virtual UCDA Design Conference: Beth Elzer

Beth Elzer has more than 25 years of experience in the higher ed and non-profit sectors. Beth is a design nomad at Elzer Design Lab doing freelance consulting work for higher education clients in Europe, Asia, and North America. Previously, she spent a decade as the creative director for Imperial College London, a research university in the U.K. specializing in STEM. Prior to her appointment at Imperial, she has worked at the following institutions: the American Association for the Advancement of Science in Washington, D.C., the University of Edinburgh in Scotland, and Purdue University in her home state of Indiana. During her career, she has been the recipient of over 90 industry awards including UCDA Design Awards, CASE Circle of Excellence Awards, as well as appearing in HOW Magazine and Communications Arts. She also once won a Frisbee contest when she was eight — a fact of which she is still quite proud.

4. THE IMPACT OF ILLUSTRATION: PUSHING THE BOUNDARIES OF YOUR BRAND
From complex and layered to simple and direct, illustrations can bring a fresh visual voice and new dimensions to your work. Learn how to mashup affordable stock art in an innovative and resourceful manner. Gain insights into how to identify and collaborate with amazing external illustrators. Hear how to scour the global marketplace and tap different cultural landscapes for major inspiration in all levels of projects (from big magazine pieces to small campaigns and everything in between). See how the right illustrations can push yourself—and your team—into producing smart, fun, and engaging work.

CARLETON COLLEGE: ADMISSIONS REBRANDING
Ranked among the nation's best colleges, Carleton College is a small, private liberal arts college in Northfield, Minnesota.

Beth was brought in to help rethink, rebrand, and reposition their recruitment marketing from the first search mailer through to the admit package. Photography, illustration, design, typography, tone of voice, colors, print finishes, etc. were all developed to apply over the suite of materials used to showcase the college to its stakeholders.

See more images from the rebranding at: https://www.elzerdesignlab.com/carleton