2010 Schedule

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	STAY CONNECTED

Three ways to register:

1. Call the UCDA Home Office at 615-459-4559.

2. Download a registration form (PDF), complete and mail or fax back to us.

3. Register online at https://ucda.com/event_registration.lasso.

Note: Online registration for UCDA member, partner member, non-member and student conference registration only. Additional events and guest meals must be signed up for through the UCDA Home Office. Emeritus, or daily registrants are unable to register online.

BECOME A SPONSOR OR EXHIBITOR!
Exhibit space this year is again limited, and will be available on a first-come, first-served basis.

Download a prospectus (PDF), complete and mail or fax back to us.

Friday, October 1

2-4 p.m.
Optional Pre-Conference Activity ($)
Design Education: Short Presentations

Saturday, October 2

8-9 a.m.
Early registration for pre-conference attendees

9 a.m.-2 p.m.
Optional Pre-conference Activity ($)
University of Minnesota Day

10 a.m.-1 p.m.
Optional Pre-conference Activity ($)
Triple Treat: Museum Tour

12 noon
Registration opens

3-5 p.m.
President's Reception (for new members and first-time conference attendees, by invitation)

5-7:30 p.m.
Networking Reception, Welcome and Dinner

7:30-9 p.m.
1. Opening Keynote
40 Years of Design Education and Promotion at the School of Visual Arts
Richard Wilde, School of Visual Arts

9-11 p.m.
40th Anniversary Party

Sunday, October 3

7-8 a.m.
Board Walk, Board Run, or Coffee Talk

9-10:15 a.m.
2. General Session
In-House Bucket List
Glenn John Arnowitz, Pfizer

10:30-11:30 a.m.
Business Meeting / Awards Show

11:30 a.m.
Design Show and Silent Auction Open
Boxed lunches available ($)
or Lunch on Your Own

1:30-2:45 p.m.
Concurrent Breakout Sessions (3-6)
3. Engage Me! Leveraging Multiple Channels to Ensure Your Design Efforts Engage Your Audience
Keith Wiegold, Nutlug Content Marketing

4. Redesigning Your Brand
Cheryl Towler Weese, Studio Blue

5. Better than Breathtaking
Steve Woit Photography

6. Online Video 101
Mike Richwalsky, John Carroll

3:15-4:30 p.m.
Concurrent Breakout Sessions (7-10)
7. The Art and Science of Strategic Marketing
John Lawlor, The Lawlor Group

8. Editorialize Your Institution--A Case Study of the Evolution of UVU's Alumni Magazine
Matt Bambrough, Utah Valley University

9. Thinking Dynamic-ly? Know your P's, Q's (and your XML's ...)
Chris Edwards, Quark

10. Designing for WordPress
Mike Richwalsky, John Carroll

5-6:30 p.m.
Optional Activity ($)
Publication Speed Dating

Monday, October 4

8:30-11 a.m.
Vendor Resource Center and Breakfast

11:15 a.m.-12:30 p.m.
Concurrent Breakout Sessions (11-14, B1)
11. Communicate to Collaborate
Glenn Carpenter, University Photographers' Association of America, Mark Philbrick, Brigham Young

12. Field Guide for Green Printing
Steve Dussair, Monadnock Paper

13. No Country for Old Marketing Methods...
Sini Stjernsward Ross, Sexton Strategic

14. What a Brand Is... and Is Not
Dan Woychick, Woychick Design and Chris Rahill, Magnet Marketing

B1. Bonus Option! Adobe Design Premium CS5: Extending the Publishing Paradigm
Tom Petrillo, Adobe

12:45-1:45 p.m.
Optional Activity ($)
Topic Roundtables with Lunch
or Lunch on Your Own

2-3:15 p.m.
Concurrent Breakout Sessions (15-18, B2)
15. The (R)Evolution of Email Marketing
Lynsey Struthers, The Lawlor Group

16. Sorting Out the Facts of Forestry and Green Printing
Roger Dziengeleski, Finch Paper

17. Life with Print
Daniel Dejan, Sappi Paper

18. Enrollment Campaign Case Study
Dan Woychick, Woychick Design and Chris Rahill, Magnet Marketing

B2. Bonus Option! Adobe Design Premium CS5: Extending the Publishing Paradigm
Tom Petrillo, Adobe

3:45-5 p.m.
19. General Session
Mission Impossible? Connecting Digital + Print in the New Environment
Brad Ward, Blue Fuego

5:30-8 p.m.
Optional Activity ($)
Studio Tours

Tuesday, October 5

7:30-8:30 a.m.
Breakfast

8:30-9:45 a.m.
20. General Session
Featured School: Century College--From Ugly Duckling to Nice Looking Brand
Mark S. Vukelich, Century College

10:15-11:30 a.m.
Concurrent Breakout Sessions (21-24)
21. Connecting with Coherence: Three Satellites Point the Way
Rick Bailey, Richard Harrison Bailey/The Agency

22. Getting Started with XML
James J. Maivald, XML for Designers

23. An Extensis Portfolio/Netpublish Implementation Case Study

Glenn J. Asakawa, University of Colorado at Boulder

24. Guerilla Creative: How to Communicate Your Brand in a Shoestring World
Fritz McDonald, Stamats

11:30 a.m.
Lunch on Your Own

1:30-2:45 p.m.
Concurrent Breakout Sessions (25-28)
25. De-Mystifying Sustainable Design: Practical and Eco-Friendly Design Methods
Angela Ferraro-Fanning, 13thirtyone

26. Twenty-five Years of Design Authorship: Expression, Communication and Activism
Steven McCarthy, University of Minnesota

27. All Design is an Invitation
Jeffrey K. Johnson, Spunk Design Machine

28. Technobabble or Technobrillance: 21st Century Digital Strategies for Higher Education
Fritz McDonald, Stamats

3:15-4:30 p.m.
29. General Session
In-house Creative Team at the NBA
Julie de Jesus-Evans, National Basketball Association

4:30-4:45 p.m.
Closing Remarks and Prize Drawings