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Three ways to register:
1. Call the UCDA Home Office at 615-459-4559.
2. Download a registration form (PDF), complete and mail or fax back to us.
3. Register online at https://ucda.com/event_registration.lasso.
Note: Online registration for UCDA member, partner member, non-member and student conference registration only. Additional events and guest meals must be signed up for through the UCDA Home Office. Emeritus, or daily registrants are unable to register online.
BECOME A SPONSOR OR EXHIBITOR!
Exhibit space this year is again limited, and will be available on a first-come, first-served basis.
Download a prospectus (PDF), complete and mail or fax back to us.
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3. Engage Me! Leveraging Multiple Channels to Ensure Your Design Efforts Engage Your Audience
Keith Wiegold, Nutlug Content Marketing
Today's consumers are in charge and demand design that engages them through print, web, social media, video, and more. Come learn about the strategy of engagement.
4. Redesigning Your Brand
Cheryl Towler Weese, Studio Blue
Cheryl will review recently designed identities for Roosevelt University and Syracuse University's College of Visual and Performing Arts. She will explore how to develop an original visual language through site visits and cultural understanding, traditional design tools like typography and composition, and the importance of information design.
5. Better than Breathtaking
Steve Woit Photography
Schools are full of students and employees who have shot a breathtaking photo of their campus. What you really need is a consistent supply of good photos that can be used in multiple ways and in multiple formats. Steve will offer insights from his 28 years (and a couple of breathtaking photos) of education work.
6. Online Video 101
Mike Richwalsky, John Carroll
Participants will learn the basics of good video production, especially video intended for online use. We'll cover basic production techniques, types of cameras, lighting, sound, editing and post-production. In addition, the session will review hosting options, including cloud hosting, YouTube and more.
7. The Art and Science of Strategic Marketing
John Lawlor, The Lawlor Group
- Data-based decision-making have never been more important to colleges and universities for determining and implementing new creative direction. Creative decisions based on evidence ensure effective external communication and make a persuasive case for internal buy-in.
8. Editorialize Your Institution--A Case Study of the Evolution of UVU's Alumni Magazine
Matt Bambrough, Utah Valley University
Take a look into the journey of UVA's Creative Services Team and how their alumni magazine has evolved over the years, their re-design in 2008, and all of their struggles and triumphs.
9. Thinking Dynamic-ly? Know your P's, Q's (and your XML's ...)
Chris Edwards, Quark
Does XML seem to come up in conversations around print? Is your work + flow efficient? Get the do's and how to's from the tech side, and consider how Quark does (or doesn't) fit into those visions. We'll talk big picture, and walk away with some tech tips on how to manage these changes.
10. Designing for WordPress
Mike Richwalsky, John Carroll
WordPress, the open-source blogging platform, is quickly gaining acceptance across higher education as not only a blogging tool, but a full-blown content management system. This session will dig into WordPress, it's many uses and plug-ins, with a focus on how to design for WordPress and its template and theming framework.
11. Communicate to Collaborate
Glenn Carpenter, University Photographers' Association of America, Mark Philbrick, Brigham Young
You will learn how to communicate your ideas and collaborate with your photographer to maximize the combined creative energies at your college, university, or school. Bring your questions to this discussion oriented session.
12. Field Guide for Green Printing
Steve Dussair, Monadnock Paper
The discussion will focus on Monadnock's Field Guide, which offers information in support of the idea that sustainable design and print can be done in a cost-efficient and environmentally sensitive way without compromising quality. Learn how well-known organizations do it and what they say about it.
13. No Country for Old Marketing Methods...
Sini Stjernsward Ross, Sexton Strategic
New technologies execute multi-touch campaigns in both old and new media channels that focus on getting the right message to the right person at the right time. Learn how traditional media fits into this new 2.0 world.
14. What a Brand Is -- and Is Not
Dan Woychick, Woychick Design and Chris Rahill, Magnet Marketing
Theyre here to provide ammunition as you fight the good fight, generating enthusiasm for (or at least acceptance of) the important work you're doing on behalf of the institution. They'll define what a brand is (and is not) as well as review strategies for gaining internal support for your branding efforts.
15. The (R)Evolution of Email Marketing
Lynsey Struthers, The Lawlor Group
Your email marketing plan could suffer if it doesn't adjust to the total online environment. Best practices in design, content and execution are more important than ever. We'll discuss trends in user behavior and provide winning tactics to ensure that your email gets delivered, opened, read, and shared.
16. Sorting Out the Facts of Forestry and Green Printing
Roger Dziengeleski, Finch Paper
Beyond labels. Beyond slogans. This is where we live; with our feet in the forest. Very few paper mills still manage forests today, and Finch is one of them. In this engaging session, we will help reduce the complexity surrounding "green" paper choices and the processes that get us there.
17. Life with Print
Daniel Dejan, Sappi Paper
Is print truly a waning media? We'll demonstrate the truly unique way print adds value to capturing memories, imagination and attention to build brands. Focus is on the concept of print as a superior communications mix within the creative community and among design and marketing decision makers and influencers.
18. Enrollment Campaign Case Study
Dan Woychick, Woychick Design and Chris Rahill, Magnet Marketing
Facing a serious enrollment decline, Northeastern State University (OK) responded with a successful summer campaign. Come learn how a focused strategy and multi-channel tactics produced significant enrollment and revenue growth for this regional, public university.
21. Connecting with Coherence: Three Satellites Point the Way
Rick Bailey, Richard Harrison Bailey/The Agency
Rick introduces the coherence model, a strategy for charting authentic and meaningful connections with your constituents. Gain practical tools to uncover hidden message gems, get in touch with your true self as an institution and gain the freedom to tell your story.
22. Getting Started with XML
James J. Maivald, XML for Designers
XML sounds like something for geeks, but it can truly become a "one-click-- done!" technology. Come and see why you should care about smart and easy automatic document creation. Learn about the link between styles and XML tags and the tremendous power of keeping content and presentation apart.
23. An Extensis Portfolio/Netpublish Implementation Case Study
- Glenn J. Asakawa, University of Colorado at Boulder
Find out how the UC-Boulder converted their old manual DVD digital archiving system to an efficient asset management and online sharing tool using Extensis Portfolio and Netpublish. In spite of the real-world hiccups it's still worth the effort.
24. Guerilla Creative: How to Communicate Your Brand in a Shoestring World
Fritz McDonald, Stamats
Across the country, creative staffs are being challenged to do more with less. This presentation will show you how to take a "guerilla" approach, from changing the way you think about creative to changing the way your creative executions work.
25. De-Mystifying Sustainable Design: Practical and Eco-Friendly Design Methods
Angela Ferraro-Fanning, 13thirtyone
Adopting greener design practices doesn't have to be overwhelming. We'll discuss paper, printing, inks, and overall design strategies along with tips on creating a greener workspace. Real design examples will also be explored for inspiration.
26. Twenty-five Years of Design Authorship: Expression, Communication and Activism
Steven McCarthy, University of Minnesota
McCarthy has sought opportunities to expand the role of graphic design from a neutral client-oriented service to an integrated practice involving writing, self-publishing, entrepreneurship, and political and social commentary.
27. All Design is an Invitation
Jeffrey K. Johnson, Spunk Design Machine
Join Jeff as he explores how this philosophy plays out in client relationships, creatives staff management, new business, long-term company building and creating excellent design. It's all connected, and youre invited!
28. Technobabble or Technobrillance: 21st Century Digital Strategies for Higher Education
Fritz McDonald, Stamats
The digital world is now dominated by this thing we call the "social web." This session will explore crucial digital trends and strategies and talk about what you should be doing... and not doing to do more than simply keep up with change.
B2. Bonus Option! Adobe Design Premium CS5: Extending the Publishing Paradigm
Tom Petrillo, Adobe
Express yourself in exciting new ways across print, web, and mobile. We'll show you what's new in Photoshop, Illustrator, InDesign and Flash.
B2. Bonus Option! Adobe Design Premium CS5: Extending the Publishing Paradigm
Tom Petrillo, Adobe
Express yourself in exciting new ways across print, web, and mobile. We'll show you what's new in Photoshop, Illustrator, InDesign and Flash. (repeat)
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