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Books recommended by the members of the UCDA. If you have any other suggestions, please email webmaster@ucda.com for consideration.
Designer's Bookshelf | General | Design Education | Web Design and Usability | Marketing, Branding, and Information Architecture | Design and Typography
DESIGNER'S BOOKSHELF (As Featured in Designer Magazine)
Vol. 32, No. 1
A Whole New Mind: Why Right-Brainers Will Rule the Future; Daniel Pink
When You Catch an Adjective, Kill It: The Parts of Speech, for Better and/or Worse; Ben Yagoda
Vol. 31, No. 4
Death by Meeting; Patrick Lencioni
Whatever You Think, Think the Oppposite; Paul Arden
Vol. 31, No. 3
Inside | Outside - From the Basics to the Practice of Design; Malcolm Grear
Vol. 31, No. 2
The Spark; John U. Bacon
Vol. 31, No. 1
Crucial Conversations: Tools for Talking When Stakes are High; Kerry Patterson, Joseph Grenny, Rom McMillian, and Al Switzler
The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next; Dan Antonelli
Vol. 30, No. 4
A Book About Design: Complicated Doesn't Make It Good; Mark Gonyea
Blink: The Power of Thinking Without Thinking; Malcolm Gladwell
Vol. 30, No. 3
Creative Sparks; Jim Krause
Graphic Design Solutions; Robin Landa
Vol. 30, No. 2
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands; Alina Wheeler
Teaching Graphic Design: Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs; Steven Heller
Vol. 30, No. 1
Logo Design for Small Buisiness; Dan Antonelli
Logo Design for Small Buisiness 2; Dan Antonelli
The Savvy Designer's Guide to Success: Ideas and Tricks for a Killer Career; Jeff Fisher
Vol. 29, No. 4
Rethink Redesign Reconstruct; Mark Wasserman
How to Say It; Rosalie Maggio
Vol. 29, No. 3
Graphics Master 8: The Workbook of Graphic Arts Reference Guides; Dean Phillip Lem
The Designers Guide to Astounding Photoshop Effects; Steven Heller and Gail Anderson
Vol. 29, No. 2
Logo, Font, and Lettering Bible; Leslie Cabarga
It's Not How Good You Are, It's How Good You Want to Be; Paul Arden
Vol. 29, No. 1
The Nature of Design; Peg Faimon and John Weigand
Vol. 28, No. 4
This Book Will Change Your Life; Benrick
Vol. 28, No. 3
Designers in Handcuffs; Pat Matson Knapp
Persuasive Technology; B.J. Fogg
Vol. 28, No. 2
Graphically Speaking; Lisa Buchanan
The Blank Book for Design Ideas; David E. Carter
GENERAL
Orbiting the Giant Hairball; Gordon MacKenzie
Workflow Reengineering; Gary Poyssick and Steve Hannaford
DESIGN EDUCATION
Graphic Design Education; Igildo G. Biesele
Design Education In Progress: Process and Methodology, Volume 1: Typography; John T. Drew and Ned Drew (editors)
Design Education In Progress: Process and Methodology, Volume 2: Type and Image; John T. Drew and Ned Drew (editors)
Design Knowing and Learning: Cognition in Design Education; Charles Eastman, W. Michael McCraken, Wendy Newsletter (editors)
Teaching Graphic Design: Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs; Steven Heller
Critical Studies In Art And Design Education; Richaard Hickman
Course Design : A Guide to Curriculum Development for Teachers; George Posner and Alan Rudnitsky
Histories of Art and Design Education: Cole to Coldstream (Art and design education series); David Thislewood, National Society for Education in Art and Design
Issues in Design Education (Art and Design Education Series); David Thislewood, National Society for Education in Art and Design
Understanding by Design; Grant Wiggins and Jay McTighe
WEB DESIGN AND USABILITY
The Design of Everyday Things; Donald Norman
Don't Make Me Think: A Common Sense Approach to Web Usability; Steve Krug and Roger Black
From Paper to Web; Tony McKinley
Web Style Guide: Basic Design Principles for Creating Web Sites; Second Edition; Patrick J. Lynch and Sarah Horton
MARKETING, BRANDING, AND INFORMATION ARCHITECTURE
The Brand Gap; Marty Neumeier
Envisioning Information; Edward R. Tufte
The 22 Immutable Laws of Marketing; Al Ries and Jack Trout
Selling the Invisible; Harry Beckwith
Blink, The Power of Thinking Without Thinking; Malcolm Gladwell
The Tipping Point; Malcolm Gladwell
The Fall of Advertising, The Rise of PR; Al Ries and Laura Ries
Designing Brand Identity; Alina Wheeler
Information Anxiety 2; Richard Saul Wurman
The Visual Display of Quantitative Information; Edward R. Tufte
Writing to Learn; William Zinsser
DESIGN AND TYPOGRAPHY
Area; Editors of Phaidon Press
The Elements of Typographic Style; Robert Bringhurst
The Big Book of New Design Ideas; David E. Carter
Graphic Design for the 21st Century: 100 of the Worlds Best Graphic Designers; Charlotte and Peter Fiell (editors)
Critical Writings on Typography; Steven Heller and Phillip B. Meggs (editors)
Design, Form, and Chaos; Paul Rand
The Grid; Allen Hurlburt
The Substance of Style; Virginia Postrel
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